Card and homewares company Wraptious is seriously upping its commitment to the environment through a partnership with charity Trees for the Future as well as through a switch to naked cards.
Officially launching on Monday (April 22) to coincide with World Earth Day, the company, founded by Simon Wadsworth, is sharing its Go Further mission. This embracing pledge covers its commitment to the environment, the local community as well as to its customers and artists with whom it works.
“For every order we receive, no matter how large or small, even if it is just for one card, we pledge to plant three trees through our partners, Trees for the Future,” assured Naomi Smith, Wraptious’ marketing and media manager.
Trees for the Future is a not-for-profit which is working to end hunger and poverty for small holder farmers by revitalising degraded lands. This is done through strategic tree planting, which creates sustainable food sources for farmers and their families, livestock feed, products to sell, fuel wood and a 400% increase in their annual income in four years.
“Trees for the Future is a fantastic charity and Wraptious is excited to be a part of it. We’ve planted 10,000 trees so far – we want to get to 100,000,” said Naomi.
Reinforcing its commitment to the environment, Wraptious has now gone ‘naked’ with its cards. “Now all our greeting cards ordered online come without cellophane wrap, in order to reduce the impact of plastic in our industry. There is also a cellophane-free option for retail customers too,” added Naomi.
Top: Wraptious is supporting Trees for the Future, a not-for-profit which is working to end hunger and poverty for small holder farmers.
