Hallmark’s licensing shipper programme has been running since April and will be in store until September and features some of the most popular licences in the market place. The 1 foot shipper comes with three interchangeable shrouds.
“We started the programme with Avengers in April to coincide with the release of Avengers: Infinity War in cinemas – the cards on the shipper spanned across the Avengers character range,” says Amy Banks, trade, events and digital marketing manager. “In June the shipper was re-shrouded with new products from the ever-popular Incredibles range – ahead of the release of the much awaited Incredibles 2 movie on 13 July. The final part of the programme will launch in August and will showcase some of the most beloved Disney Princess cards including Belle, Rapunzel, Ariel and Snow White.”
To mark the programme, Hallmark offered every customer ordering all three the chance to win a £500 Mastercard gift card, plus 10 runners up prizes of £50.
The winner of the £500 prize was Buckleys Supervalu in Mullingar, Ireland. The 10 runner up prizes went to: Hallmark, Ashford; Proudfoot, Eastfield; W Boyes and Co, Billingham; W Boyes and Co, Brigg; Celebrations, Urmston; Hallmark, Portadown; Kirkby News; Sisters Stationery, St Albans; Tuthills, Athlone and Hallmark, Heckmondwike.