Sam Malvern-Costelloe, owner of Inside Out, Cheltenham, Gloucestershire, a medium-sized shop with a loyal locals and visitors customer base reveals her store’s hot sellers.
Everyday: Quicksilver from Wendy Jones-Blackett
“Customers bulk buy these cards! The smaller size cards and price point are perfect and people always comment on the foiling.”
Humour: Gin & Frolics from Rosie Made a Thing
“The characters are quite cute and the prosecco and yoga themes especially suit our shop’s demographic of young mums.”
Humour: General from Bettie Confetti
“These always sell. We had the Valentine’s designs recently, which were quick-witted and not too slushy.”
Photographic: General from Pickmotion
“Bright and fun Instagram images that are designed in a Polaroid picture format; visually pleasing designs.”
Art: General from Museums & Galleries
“Our older customers like the arty cards, especially the floral, rural scenes and animal designs.”
Contemporary: General from Molly Mae
“Simple and sweet designs that are great for all occasions.”
Handmade/Hand-Finished: Wobbly-eyed cards from Stripey Cats Cards
“Really cute animals with wobbly eyes appealing to both children and adults.”
Ancillary: Carded pocket charms from Compton & Clarke
“Displayed on a card with sentiments, the pewter charm is a keepsake.”
