Penny and Simon Bailey, partners of Bailey’s Cards & Gifts, Ainsdale, Southport talk about the best selling card ranges in their shop.
Bailey’s is a small shop in a coastal village with a loyal local and visitors customer base
Cute: Little Creatures from Pippi & Me
“Adorable cards that get lots of ‘ahhs’. We like that the publisher gives 5% of its profits to charity.”
Humour: Gin & Frolics from Rosie Made A Thing
“We keep adding to this range as the new designs come out as they are so popular, especially those mentioning gin or prosecco! The designs are ‘just rude enough’!”
Photographic: Framed Esprit from Woodmansterne
“The traditional photographic imagery is enhanced with drawings and glitter varnish. We are reordering them regularly.”
Art: Furry Friends from Louise Mulgrew
“These are our favourite cards at the moment, especially the giraffe in his party hat design! They’re pen and ink designs, that are playful, colourful and quirky, and proving very popular.”
Traditional: Across The Board from Hallmark
“Hallmark is a very supportive company that supplies us with an enormous choice of cards across all categories. There really is something for everyone.”
Contemporary: Across The Board from Pigment
“Pigment’s innovative greeting cards are frequently refreshed to keep customers coming back for more. The new Les Petits Papiers range is selling well with its standout colours and foil finish.”
Handmade/Hand-Finished: Shakies from James Ellis
“This publisher offers a wide range of hand-finished birthday and occasions cards containing glitter and confetti. They are a bit different, with fabulous images, and can be shaken for added sparkle.”
Children’s: Totally Tween and Scribbles from Rachel Ellen
“These are fun cards with neon details, bows and flitter that really stand out on the racks.”
Giftwrappings: Giftbags from Caroline Gardner
“Considering these giftbags are at the pricier end of the market they just sell and sell.”
Ancillary: Scarves from Lua
“Customers shopping for a gift for a friend often end up buying one of these scarves for themselves – they’re great quality, prints and price.”
Pick Up Lines: Bath Blasters from Bomb Cosmetics
“This is a great little pick-up line that has always been very popular as a teacher’s gift.”
