Taking greetings to a new level, PG Live marks the UK and European launch of Pop Up Greetings. Following the hugely successful launch the Pop Up Greetings concept in the States, BB Designs has been appointed the EMEA distributor of the patented product which is described as a hybrid between a greeting card and a balloon.
The greetings balloons self-inflate to a height of 24 inches via various power sources (USB, smart phones. tablets, laptops, wall sockets).
“The Pop Up Greetings can be reused time and again by simply plugging into a power source and is also safe to send in the post, a must have feature in the current climate allowing customers to reach loved ones globally,” explained Sagar Brahmbhatt, head of operations at BB Designs. “They are reusable, recyclable and helium-free,” Sagar stressed.
The inaugural collection, which debuts tomorrow at PG Live (July 27), comprises 14 designs, ranging from birthdays to occasions.
Each Pop Up Greeting comes packaged with an A5 mailing envelope and instructions with an RRP of £9.99.
There are various store display units available, with each containing ‘the balloon’ attached to an 8-inch base that houses the inflating fan mechanism. Some units also contain LED lights that will illuminate the balloon in dimly-lit setting.
Pop Up Greetings can be found on Stand 230 at PG Live this week.
To register for PG Live 2021 just click here but retailers can just turn up on the door next Tuesday or Wednesday. The show opens at 9.30 on both days with a free Opening Night Drinks Party from 6pm-7.45pm.
The Business Design Centre is a safe, airy venue. Read about PG Live’s Covid policy by clicking here.
Top: Pop Up Greetings products are a hybrid between a greeting card and a balloon.
