Thortful tie-up links mobiles to card sending

Online greetings firm sets up 99p deal for Three customers and helps Heathrow celebrate Jubilee


With all the fuss about texts replacing card sending Thortful has embarked on an innovative marketing scheme that means using a phone can get you cheaper greeting cards thanks to a tie-up with mobile giant Three.

The exciting new offer allows Three customers to pick any A5 card from the online greeting card marketplace for just 99p, instead of the normal £3.49 price, every Thursday from now through to December – they just have to open the Three+ app, select the offer and redemption code, then pick their card.

Above: Three has a great card deal for customers from Thortful
Above: Three has a great card deal for customers from Thortful

“We’re absolutely thrilled to be partnering with Three Mobile to offer its customers 99p cards every Thursday,” said Jason Lachter, Thortful’s head of commercial partnerships. “It’s the ideal opportunity for people to show friends and family a little love with the perfect Thortful card, along with saving the day for those that have left it a little too late!”

Making sure mobile customers are aware their smartphones can help them send greetings whenever they want, all single A5 cards, including the online specialist’s photo-cards, are included in the offer, with the redemption code needing to be applied at checkout, and the delivery charge is extra. Full terms and conditions are available through the Three+ app.

This is just of many ways Thortful has been proactive in raising awareness and encouraging consumer engagement recently.

In the run up to Father’s Day on Sunday, 19 June, the online player attracted media interest by issuing results of a survey which delved into how long it takes dads to approve of their offspring’s new partner – the poll revealed the average time is 3.4 months, however, 25% of fathers said they approved their child-in-law the first time they saw them.

The research, undertaken by OnePoll involving 1,000 dads, included asking the most important things their child’s partners should do to get their seal of approval. The most popular attributes to come out of the findings were:

  • Show respect to my family (24%)
  • To be family orientated (24%)
  • Take the time to build a relationship with me (18%)
  • Be there during tough times (17%)
  • Show desire to learn more about my child (15%)

Looking at some of the other important factors, 8% said that their potential child-in-law should laugh at their jokes, spend lots of money on their child (8%), and go to the pub with them (7%).

Above: One of Thortful’s Instagram posts in the run up to Father’s Day
Above: One of Thortful’s Instagram posts in the run up to Father’s Day

When asked what their child’s partner/spouse should avoid doing in order to the get their seal of approval, the top answers from the dads surveyed were:

  • Being disrespectful (26%)
  • Have a bad attitude (22%)
  • Being fake-nice (19%)
  • Forgetting manners (15%)
  • Being a know-it-all (14%)
  • Not speaking to our family (14%)

Some of the other attributes that are best avoided were getting drunk (13%), swearing in front of them (13%), and having sex in the family home (10%).

Thortful has also busy recently helping Heathrow Airport passengers celebrate the Queen’s Platinum Jubilee – and give youngsters something to keep them amused while travelling.

The company supplied an exclusive Mr Men and Little Miss range of colouring-in cards showing the characters enjoying a street party, in a pack with crayons, which Heathrow’s Here To Help staff handed out to young passengers passing through the airport.

Above: Colouring-in fun from Thortful
Above: Colouring-in fun from Thortful

Heathrow director of services Tonia Fielding commented: “We were glad to be able to help busy parents find time to enjoy the festivities with our Here To Help teams handing out special Jubilee editions of Mr Men and Little Miss colouring card gifts to keep children entertained.

“At Heathrow, our ambition is to provide the world’s best airport service for all our passengers – no matter their age and we’re delighted to be able to keep putting smiles on faces.

The pack had the message “We know that there can be some waiting around at airports but here’s a little something just for you to help you pass the time and have a little fun! We hope you have a fantastic journey, From all your friends at Heathrow Airport.”

Jason added: “We’re absolutely thrilled to be partnering with Heathrow and what an amazing campaign to launch with as part of our upcoming series of engagement pieces with them. The team are a pleasure to work with, sharing our combined vision of creating truly personal human connections, their boundless creative thinking, and drive to be a company that really does care.”

Top: Heathrow staff with Thortful’s Jubilee children’s pack

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