Thortful Goes Back To School For An Inclusive Christmas Celebration

Online greeting card brand Thortful has worked with Shoreditch Park Primary School, in East London to produce a special range of Christmas cards which not only are raising funds for charity, but also give insights into what Christmas means to children.

The design concepts were developed by the school’s pupils aged between 5 and 10 years old.  The brief was simple, ‘what does Christmas mean to you?’ The designs were then brought to life by some of Thortful’s community of creators.

Above: “My cards are called Christmas Unicorn and Snow Reindeer. I love the cards because they are beautiful and have vibrant colours, and because I love Christmas Unicorns”. Designed by Ines 6. Brought to life by Thortful creator Bee Oyerinde
Above: “My cards are called Christmas Unicorn and Snow Reindeer. I love the cards because they are beautiful and have vibrant colours, and because I love Christmas Unicorns”. Designed by Ines 6. Brought to life by Thortful creator Bee Oyerinde

100% of the profit from the sales of the Christmas cards are going to Ekarta, a charity (run by Sarah Coombes, who also owns Karmuka card publishing business) that aims to improve the visibility and accessibility of diverse and inclusive greeting cards both within the greeting card industry as well as with the general public.

Commenting on the project, Simone Bunbury, assistant head of Shoreditch Park Primary said: “The children have really enjoyed this project. It’s been a fantastic opportunity for them to work with professional artists and see their own work displayed on a commercial platform. Valuing their individual creativity and raising their aspirations is an important aspect of what we do at Shoreditch Park Primary. A brilliant way to celebrate a truly diverse and inclusive Christmas!”

Above: “I decided to draw superheroes because I was inspired by a superhero movie that I watched which was inclusive of different cultural backgrounds”. Designed byNoor, aged 9. Brought to life by Thortful creator Tastebuds
Above: “I decided to draw superheroes because I was inspired by a superhero movie that I watched which was inclusive of different cultural backgrounds”. Designed byNoor, aged 9. Brought to life by Thortful creator Tastebuds

Ekarta founder Sarah Coombes added: “It has been fantastic to see how hard the children have worked and how excited they have been about collaborating with professional artists. They have seen themselves as valued creators – both artistically and commercially. This energy was easily matched by the support and enthusiasm from the artists, together bringing the project to life. Ekarta hopes that by doing innovative projects like this with Thortful – who have been brilliant – it will enable the industry to become a place where equality, diversity and inclusion are truly valued. Only children could come up with Santa getting help from unicorns, superheroes and rainbow magic to make Christmas special!”

Above: “I designed my card because I wanted to make people happy during Christmas time’”. Designed by Cinar aged 9. Brought to life by Thortful creator The Playful Indian
Above: “I designed my card because I wanted to make people happy during Christmas time’”. Designed by Cinar aged 9. Brought to life by Thortful creator The Playful Indian

The following creators were also involved in the project…

Cory Reid https://www.thortful.com/creator/coryreidillustration

The Playful indian https://www.thortful.com/creator/theplayfulindian

Blue Kiwi Design https://www.thortful.com/creator/blue-kiwi-design

Bee Oyerinde https://www.thortful.com/creator/BeeOyerinde

The TasteBuds https://www.thortful.com/creator/thetastebuds

Above: “My cards are called Unicorn Kitty Christmas Jumper and Santa's Workshop Mayhem. My card company is called 'Unicorn'. What I like about the project is that people all around the world will be able to buy my cards and my friends cards, and the designs will make people happy. They will also tell me how good they are!” Designed by Irenie aged 7. Brought to life by Thortful designer Blue Kiwi
Above: “My cards are called Unicorn Kitty Christmas Jumper and Santa’s Workshop Mayhem. My card company is called ‘Unicorn’. What I like about the project is that people all around the world will be able to buy my cards and my friends cards, and the designs will make people happy. They will also tell me how good they are!” Designed by Irenie aged 7. Brought to life by Thortful designer Blue Kiwi

Top: Some of the youngsters who were involved in the Christmas card project.

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