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Thortful, Funky Pigeon and WHSmith Support Mental Health Week

With the sending and receiving of greeting cards known to help raise the spirits, two online operators, Thortful and Funky Pigeon (as well as its sibling WHSmith.com) are supporting Mental Health Week with their respective charity ranges.

Above: The theme for this year’s Mental Health Awareness Week is nature.
Above: The theme for this year’s Mental Health Awareness Week is nature.

Thortful has teamed up with Public Health England to support its Better Health-Every Mind Matters campaign, including the launch of its Are You Ok? Collection of greeting cards.

With its own research findings underlining that small acts of kindness, such as sending someone a card, can turn a person’s day around, Thortful has developed the Are You Ok? Collection of greeting cards which is now live on its platform, which includes designs that span from funny to the poignant from many different designers.

Above: A designs by Michelle Robyn in the Are you Ok? Collection from Thortful.
Above: A designs by Michelle Robyn in the Are you Ok? Collection from Thortful.

While Mental Health Awareness Week started yesterday (10 May) and runs until May 16, Thortful is extending its mental health awareness activities until the end of the month.Public Health England’s Every Mind Matters campaign is encouraging people to look after their mental wellbeing by taking a simple quiz to get their free personalised Mind Plan for NHS-approved ideas to improve their mental health and wellbeing. (https://www.nhs.uk/every-mind-matters/)

In addition to the cards, as part of the partnership, Thortful is also encouraging people to get their own Mind Plan and visit the Every Mind Matters website to get more advice and support.

Above: The Public Health England's Every Mind Matters campaign is encouraging people to do a ‘self-check’.
Above: The Public Health England’s Every Mind Matters campaign is encouraging people to do a ‘self-check’.

Commenting on the collaboration, Clare Perkins, director of the Mental Health Programme at Public Health England, said: “The past year has made it much harder to be with our loved ones and we know that people have felt more stressed, anxious and isolated. As the world begins to open up, it is important to continue to stay in contact with loved ones and share how we’re feeling. We are excited to be working with Thortful this Mental Health Awareness Week to help people stay connected and show support to loved ones, and direct people to our Every Mind Matters Mind Plan, which provides simple, personalised steps to help navigate these challenging times.”

Above: A design by Jess Moorhouse in the Are you Ok? Collection from Thortful.
Above: A design by Jess Moorhouse in the Are you Ok? Collection from Thortful.

Adding his thoughts about the collaboration, Andy Pearce, co-founder and ceo of thortful.com said: “We’re thrilled to be partnering with Public Health England on a campaign that we feel so passionately about. We hope our Are You OK? Collection will help people stay connected. In a time when many of us are still physically separated, a simple card can really brighten someone’s day.”

Meanwhile, the WHSmith group, through Funky Pigeon, Dotty About Paper and WHSmith.com are also doing their bit to helping mental health. Under the Dotty About Paper brand, is the new Paper Hug Collection of greeting cards and stationery, with 30% of the net sale price being donated to MQ: Mental Health Research to support their work in better understanding, treating and one day preventing mental illness.

Above: WHSmith has created emailers to promote the Paper Hug Collection.
Above: WHSmith has created emailers to promote the Paper Hug Collection.

The collection includes eight greeting card designs, a writing set, desk planner, notecard pack and four A5 exercise books.

Above: A trio of card designs in the Paper Hug Collection.
Above: A trio of card designs in the Paper Hug Collection.

In addition, in pursuit of WHSmith’s ambition to reduce the stigma around mental health the group is also supporting the Lord Mayor’s Appeal Green Ribbon campaign, as the theme for this year’s Mental Health Awareness Week is nature, which has so many powerful benefits for our psychological and emotional health.

funkypigeon.com

Top: Thortful is actively promoting its Are You Ok? Collection of greeting cards.

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