Thortful’s new partner helps ostomates celebrate life-changing surgery
Thortful has partnered with a specialist medical device company to prove there really is a card for everyone, with the first collection launched around ostomy.
Ostique designs aesthetically-empathetic ostomy care products that support ostomates to live their best lives, and has joined with the greeting card online marketplace to launch a collection celebrating the anniversary of stoma surgery.
“We were organising a photoshoot in August and it was one of our models’ stomaversary on the day,” Ostique’s chief marketing officer Olivia Rose explained, “so we got her a cake to celebrate and were looking for a card to accompany it – but we couldn’t find one anywhere.”
The company is on a mission to change the lives of ostomates through the development of revolutionary products, designed with life in mind, and through building and cultivating an empowered community.
Olivia added: “We have been working closely with ostomates for several years now, while developing our ostomy care products. One of the main things we’ve consistently heard is how ostomates, and others with chronic illnesses, feel overwhelmingly disregarded and overlooked.
“A stomaversary is such a special day for many, as it symbolises the turning point in their life and the end to years of suffering, and it deserves to be celebrated like any other anniversary. So, we turned to Thortful to partner on a range of cards that not only address a stomaversary but actually just help ostomates and others with chronic illnesses to feel seen.
“We wanted to partner with Thortful specifically as their origin story was that of feeling let down by the lack of diversity in the online greeting card offering and wanting people to do more than settle for a card that would ‘just do’. We feel really aligned in our values and so proud of what we have created together.”
With 50% of royalties from the cards being donated to the Ileostomy & Internal Pouch Association and Colostomy UK charities, Thortful ceo and founder Andy Pearce said: “We were delighted to be the official first company to offer cards for ostomates and to work with Ostique. We hope these cards help to raise awareness of the condition.”