With less than three weeks to go until Spring Fair (February 6-9, NEC, Birmingham), exhibitors are putting the finishing touches to their launches. Making the most of its stand’s prime location, right at the front of Hall 3, the Swanmill Group (which includes GBCC, Ling Design and Penny Kennedy) is “excited beyond belief”, says its ceo David Byk with the group preparing to showcase a vast array of new products, across all its brands, as well as unveiling a significant new rebrand of its GBCC brokerage and as well as fanfaring the Ling Design planning service.
Launching at the show, The Great British Card Partnerships, is the new brand name for GBCC’s brokerage division, which will supercede the Waterwells name.
However, “This is far more than just a name change, “assures David. “It signifies a real step change; a total revitalisation of our brokerage promise to retailers, reflecting the further improvements we have made to our service as well as the selection of designs we now offer, from GBBC and Ling as well as from the 28 other publishers who we are delighted to have on board,” explained David.
Under Waterwells, the company is supplying some 170 retail rooftops via brokerage, but David senses this will grow. “From the discussions we have had, many retailers are looking for a solution that will take the hassle out of planning, merchandising and delivery while knowing they can rely on a cohesive look across proven bestselling cards,” David adds.
The stand will also see the group showing planned display racks from sister company Ling Design for the first time.
GBCC, The Great British Card Partnerships, Ling Design and Penny Kennedy will each have separate parts of the group stand at the show – Hall 3 L10/M11.
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T: The Great British Card Partnerships’ brokerage division offer retailers a selection of designs from 30 publishers.
