Publisher set to unveil new product areas and designs at Top Drawer
As Top Drawer S/S approaches, The Art File is trumpeting a whole host of newness on both the design and new product area front.
For the first time the Nottingham-based publisher is launching a range of wall and desk calendars, along with playing cards, with the designs going hand in hand with its everyday card collection.
There are also more than 250 new greeting card designs which will be debuting at Top Drawer, which is being held at London’s Kensington Olympia, over Sunday to Tuesday, 12-14 January. In addition it will also be showcasing its latest collaboration with Fox Under The Moon, which includes a calendar.
Each of the new collections from the in-house designers is inspired by popular themes such as culture, nature, travel, typography and more – Huzzah features witty medieval designs on die-cut cards, Over The Isles focuses on mesmerising travel scenery, much-loved Call Me Frank is back with a brand-new look and, for the first time, The Art File has a range of alphabet mini cards called Roll Up Roll Up.
Following on from the success of the 2024 stationery and gift collections, the publisher is expanding with four brand new stationery collections and extensions to the gift collections.
And, with gift wrap a staple part of The Art File’s core offering, there are new designs across gift bags, flat wrap, roll wrap and tissue paper, including the Cosmos starry constellation design, Tale & Ivy’s whimsical cottage-core look which has matching cards, and there’s the Plantasia botanical pattern of exotic flowers and plants.
“I’m absolutely delighted with how hard our design team, artworking and production teams have worked to put this special collection together,” commented sales and marketing manager James Mace.
“I honestly believe that this launch is the most comprehensive, and strongest launch The Art File has published in the last five years – I can’t wait to share our new brochure with our amazing customers, and see them at Top Drawer on stand G31where we will be launching this product for the first time.”
