Tesco’s enduring love for Me To You

Grocer unveils Carte Blanche brand’s Valentine’s offer for 12th year running

 

Love is in the air at Tesco for the 12th year running thanks to the latest exclusive Valentine’s Day range from Carte Blanche Greetings’ cute Me To You brand.

And there’s also a chance for Tesco customers to win a romantic trip to Paris, with £1,500 worth of Lastminute.com vouchers up for grabs and the competition is being promoted widely in stores on Me To You-branded, Parisian-inspired FSDU, featuring a life-sized Tatty Teddy sporting a classic black French beret.

Above: The Valentine’s cards launched yesterday in Tesco
Above: The Valentine’s cards launched yesterday in Tesco

“We’re really excited to be partnering with Tesco for the 12th consecutive year on this Valentine’s activity,” CBG’s marketing manager Grace Elphinstone commented, “cementing the appeal of Me To You as the go-to brand for sharing the moments that matter. Tesco shoppers have taken Tatty Teddy to their hearts with the brand delivering consistently strong, cross-category sales year after year.

“With the largest shipper the brand has seen in 12 years, in this highly-sought-after space, Tesco shoppers will enjoy a one-stop solution to buy into the brand they love this Valentine’s season.”

The Valentine’s Day range of cards, dressings, plush, gifts and licensed products from Carte Blanche was unveiled yesterday, 23 January, in 239 Tesco Superstores, with further brand presence in the Power Aisle in the majority of Tesco stores.

Above: There’s a whole range of Me To You gifts in store
Above: There’s a whole range of Me To You gifts in store

It features Me To You bears, greeting cards, gifts, dressings and licensed product from gifting licensee Kimm & Miller and apparel licensee Aykroyds.

And to enter the exclusive Paris competition Tesco customers just need to scan a QR code which is featured on all the Me To You Valentine’s products as well as all Valentine’s cards across the Carte Blanche portfolio of brands including Wishing Well and Hotchpotch.

The campaign is to be followed by more Power Aisle activity with the Me To You’s Mother’s Day range launching into Tesco stores in mid-February as well as another exclusive competition with a spa break prize worth £1,500 for one lucky winner.

Above: The romantic break competition covers Tesco and Carte Blanche brands
Above: The romantic break competition covers Tesco and Carte Blanche brands
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