Tache dishes up tasty licensing collaboration with Unilever

Well-known for dishing up the unexpected with its card ranges, Tache’s brand-new Famous Foods card collection, based on a licensing agreement with Unilever, certainly whets the appetite.

The new card range features hand-finished designs based on classic household brands Marmite, Bovril, Pot Noodle, Colman’s Mustard and Wall’s Ice Cream.

Above: The popularity of Tache’s original Marmite design sparked the licensing agreement with Unilever resulting in this officially-licensed design
Above: The popularity of Tache’s original Marmite design sparked the licensing agreement with Unilever resulting in this officially-licensed design

As living proof of how good things can come out of tricky situations, the relationship between Tache and Unilever started when the mega-corporation contacted the publisher about one of the Poole-based card firm’s designs that featured Marmite.

“It had proven a very popular design so when Unilever requested that we remove it from our portfolio we were initially disappointed, however, when we posed the question to them about a formal contractual agreement, we were over the moon when they agreed to the use of its brands with us developing an entire new range under licence,” explained Pennie Bryant, who co-owns Tache with her partner Frank Nicholls.

Above: Tache’s Pennie and Frank
Above: Tache’s Pennie and Frank

The licensing agreement includes the well-known UK brands of Marmite, Pot Noodle, Bovril, Colman’s Mustard and Wall’s Ice Cream with the Tache team working in collaboration with the respective Unilever’s brand team to develop each design.

“We’ve loved bringing these to life and their fun, colourful and cheeky brand styles complement our own style really well,” said Sophie Paull, Tache’s marketing manager.

Above: A Tache card that’s bound to hit the tastebuds of Pot Noodle fans
Above: A Tache card that’s bound to hit the tastebuds of Pot Noodle fans

The Famous Foods range makes its official debut on Tache’s stand at Spring Fair (which opened yesterday and runs until Wednesday, 9 September) on Stand S11 in Hall 3 at the NEC.

While sales of the Famous Foods range are initially being limited to the UK, discussions are currently underway on the possibility of extending to overseas markets.

 

Top: Some of the designs in Tache’s Famous Foods range

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