Sweet Design’s Debut On Create and Craft TV Was A Sell Out

Sally Anson, owner of the Somerset-based greeting card and gift company, Sweet Design has recently made her TV debut on leading Create and Craft TV as part of her mission to raise awareness for endangered species. As part of a collaboration with the Create and Craft channel, Sweet Designs has licensed an initial eight designs from the company’s Exotic Endangered Collection for use in card making kits with stamps and dies.

The plucky entrepreneur and artists was scheduled for three separate one hour slots on the leading craft shopping channel (which airs in the UK, US as well as online) to promote her products, her brand and her mission, but as all the products had sold out in two hours, the evening slot was cancelled.

Above: Sally Anson arriving at the TV studio.
Above: Sally Anson arriving at the TV studio.

“I didn’t sleep a wink the night before, and had to be at studios for 6.30am for the 8am slot. My heart was pounding at countdown, but I became more relaxed as time went on,” reveals Sally who, as well as talking about her company and products also showed her artistry at work, starting a painting of a white tiger design on air.

“I was exhausted! I loved painting my white tiger on air – he’s coming along well now. I may be brave enough to do it again!” confessed Sally of her TV appearance, having been asked for two more collections by the channel – Endangered Waterworld for July, and British Endangered for August.

Above: Some Sweet Design products.
Above: Some Sweet Design products.

Create and Craft is also showcasing Sweet Designs on its online platform, including background on the company and Sally’s passion to raise awareness for endangered species.

“We are thrilled with the popularity of our cards and products to date. Since our launch in 2017 we have grown steadily, with many more lovely retailers stocking our cards and products every week. We are passionate about actively raising awareness for endangered animals and the charities that help to protect them. We now have five adoptions with our chosen charity including a tiger, leopard, snow leopard, polar bear and dolphin (mostly chosen by the children in our family!). We love receiving the updates on how they are doing and reports on all the amazing work that is done to protect these endangered animals,” says Sally.

Above: The white tiger painting that Sally worked on, live on air.
Above: The white tiger painting that Sally worked on, live on air.

As well as greeting cards, Sweet Design also produces notebooks, magnetic pads, coasters and prints.

Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a team of 700 based in Peterborough, UK. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewellery, sewing and knitting products. 

Above: One of the new Christmas designs that Sweet Design will be showing at PG Live in June.
Above: One of the new Christmas designs that Sweet Design will be showing at PG Live in June.

Sweet Design will be exhibiting at PG Live in June (Tuesday 4 June and Wednesday 5 June) www.progressivegreetingslive.com/

Top: Sally Anson (right) on air on Create and Craft TV.

Changes in the retailer’s buying team sees Natalie Alexander appointed senior card buyer...
London card retailer rises to the need for pregnancy loss cards...
Card and homewares company pledges its support to World Earth Day...
Danilo’s and Half Moon Bay’s licensed ranges to benefit from Charlotte Reed’s high profile book launch ...
My Flair Lady
Amy Fuller, owner of My Flair Lady Floral Designs & Gift Shops, White Roding, Essex, reveals her store’s hot sellers....
Story 3 feature pic-41
Retailers urged to get on board for National Stationery Week ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter