This ad will be closed automatically in X seconds.

Studio by Gemma to debut as standalone brand

Studio by Gemma is a brand new greeting card division from Gemma International with a product portfolio that has been curated specifically for independents, premium gift shops and upmarket non-specialists.

The publisher’s stand at PG Live will be dedicated to Studio by Gemma.
The publisher’s stand at PG Live will be dedicated to Studio by Gemma.

While drawing on the publisher’s expertise in the licensing field, the Studio by Gemma collection includes new signings for the publisher, such as Guess How Much I Love You and Moomins or will feature a different upmarket design treatment. This is evidenced in a vintage look for Thomas the Tank Engine which harks back to the Reverend W Awdry books, an on trend botanical look from Natural History Museum for adults as well as a cross-generational treatment for Mr Men.

Guess How Much I Love You designs echo the tasteful feel of the soon to launch brand.
Guess How Much I Love You designs echo the tasteful feel of the soon to launch brand.

The new brand will officially launch at PG Live next month (June 5 and 6 at London’s Business Design Centre) at which the company’s stand will be totally dedicated to Studio by Gemma. It is to be sold to independents via a team of agents with Jo Bannister and Joanna McFarlane already on board to represent the brand in the London area.

Amanda Parkin, md of Gemma has led the charge on Studio by Gemma.
Amanda Parkin, md of Gemma has led the charge on Studio by Gemma.

Amanda Parkin, managing director of Gemma, who has spearheaded the creation of the new entity told PG Buzz: “Studio by Gemma portfolio has a very different look that will really appeal to independents and premium retailers. And, for first time, we are supplying them in 3s, not 6s to encourage retailers to order across the range.”

Moomins is a new signing for the company.
Moomins is a new signing for the company.

Studio by Gemma is debuting with 88 designs with more to follow, including nursery and juvenile captions as well as adult relations and occasions. Phase two will include taking the new brand into gift packaging and seasonal products.

All printed in the UK on premium board, featuring subtle finishes, the cards can be supplied unwrapped or wrapped, dispatched direct from Gemma’s Andover premises.

MORE NEWS
RhysCards
 
Great reminder of the importance of Thinking of You Week...
CardShop
 
Greeting card industry ‘remains resilient’ in the face of drop in retail footfall...
GBCC
 
Brokered publishers, printers and other trade suppliers are reeling from the debts...
Nest
 
Samantha Gibbs, owner of the trio of Nest stores in Leicestershire reveals her stores’ hot sellers....
Adorabubbles
 
Live pitch finals of Licence This! will take place at the BLE show (October 1-3)...
story 5 feature pic-80
 
Media laps up the ‘behind the counter’ antics at Shop On The Square ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter