With Christmas displays having been out in all their glory for weeks and the crisp cold weather helping to encourage that festive feeling, so the countdown to the all-important last major card sending season of the year begins in earnest with Festive Friday, which falls this Friday (26 November).
Royal Mail and Isle of Man Post Office (IOMPO) are both among those to get behind Festive Friday this year, promoting this GCA initiative to kickstart Christmas card sending with widespread activity across all social media channels.
As part of its support for Festive Friday, Isle of Man Post has kindly offered to post all the GCA’s Christmas cards to members, with the IOMP ‘elves’ busy applying their Christmas stamps.
Spearheaded by the GCA, Festive Friday’s mission, as summed up by Amanda Fergusson, ceo of the trade association is: “to create a great first wave of beautiful cards arriving in early December to get keep everyone in touch with loved ones – and generate a Christmas card-sending mood.”
Building on the success and experience of previous years’ Festive Fridays, the GCA has developed a ‘toolkit’ including posters, flyers, email signoffs and social media graphics facilitating card publishers, retailers, trade suppliers and any interested parties to get creative and organise Christmas card-sending events in the lead up to or on the actual day itself. The toolkit is available from the GCA website by clicking here.
“It is not at all prescriptive. Some companies might choose to put time aside during the day to all sit down together and write their cards, others initiate events in their local community by going into playcentres, schools, community centres, hospitals, charities, old people’s homes, churches armed with Christmas cards. The most important thing is that we get Christmas card sending for this year underway!” states Amanda.
One avid supporter of Festive Friday is Miles Robinson, co-owner of House of Cards, the Home Counties retailer.
“I think Festive Friday is a brilliant GCA initiative and one that’s so simple for anyone to get involved in,” Miles told PG Buzz. “Over the years our staff have sent thousands of cards for which we have covered the postage, a relatively small price to pay when you think that by doing so, they brought a smile to so many friends and family members in early December.”
Amanda urges anyone who is planning any Festive Friday activity to let her know on firstname.lastname@example.org