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Shining Bright As Art Agency Beefs Up Its Card Division, Website And Team 

Following a year of investment and growth in the face of the pandemic, the Bright Agency, which supplies many greeting card companies with designs, is looking to further bolster its greeting card division, has just gone live on a brand new state of the art website while the company’s ceo and founder, Vicki Willden-Lebrecht (pictured above) is up for a major publishing industry award.

Above: Bright’s new all singing all dancing website has now gone live.
Above: Bright’s new all singing all dancing website has now gone live.

Vicki who aired her views on PG Buzz at the end of last year on the impact of the pandemic on the art licensing (https://www.pgbuzz.net/opinion-the-pandemics-impact-on-the-art-licensing-sector/) has been nominated for the British Book Awards Literary Agent of the Year for a second time, with many of her key publications making bestseller lists and winning awards.

Above: Benji Davies (part of The Bright Agency stable) created the artwork for the book cover of Michael Morpurgo’s book, The Puffin Keeper.
Above: Benji Davies (part of The Bright Agency stable) created the artwork for the book cover of Michael Morpurgo’s book, The Puffin Keeper.

The London-based company has announced a record-breaking year of success which seen the largest ever royalties growth for the artists and authors it represents due to an expansion of the contracts team and the culmination of several key rights management projects.

Bright’s new website www.thebrightagency.com includes several key technological investments such as responsive collections of artwork, new client style collections, and more customisation for artists and authors represented by the agency.

Meanwhile, well known to many in the card trade, Amy Fitzgerald is to continue overseeing the agency’s Greetings & Gift division but has also been promoted to also lead the licensing division, covering Bright’s art brands and licensing portfolios.

Above: Amy Fitzgerald, who oversees Bright’s Greetings & Gift portfolio.
Above: Amy Fitzgerald, who oversees Bright’s Greetings & Gift portfolio.

Amy shared her trend predictions for greeting cards with PG Buzz recently…(https://www.pgbuzz.net/trendspot-feelgood-colours-elements-of-nature-authentic-representation/)

To support Amy, the company is recruiting two new team mates, one to work in the Greetings & Gift division as well as a children’s illustration agent to work in its Education division.

Above: Designs by Collette Barker and Sarah Long, two of the many artists represented by Bright whose work translates well onto greeting cards.
Above: Designs by Collette Barker and Sarah Long, two of the many artists represented by Bright whose work translates well onto greeting cards.

Other internal promotions include Nicky Lander becoming head of illustration, where she will oversee the growth of Bright’s Illustration arm into new territories for licensing, advertising illustration, packaging and animation, as well as continuing her work in children’s commercial publishing.

5G. Bright Greetings Gift_High_Res

Robyn Newton is promoted to senior agent in children’s publishing, where she will continue to work across UK projects, while Susan Penny moves from her role as an educational illustration agent into trade publishing as an agent.

Top: Bright’s ceo and founder, Vicki Willden-Lebrecht has been a leading light in art and literary licensing for years.

 

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