As one mighty impressive industry charity fundraising cycle challenge is completed the training is ramping up for Jeremy Bacon, ceo of The Sherwood Group as he gets in gear for a 340 mile route in memory of Lynn Tait and her favoured charity, Action Medical Research.
In what was an amazing feat of sheer grit and determination, the 325-mile Light Fund Cycle Challenge was completed last Friday (June 15), raising an incredible £200,000 for the industry-wide registered charity.
Among the riders who braved the grueling route from Bristol to Dublin, conquering hills, punctures, bumps, bruises, angry farmers and adverse weather conditions in the four day bike ride, was PG’s director Ian Hyder, who, together with editor Jakki Brown, is one of the founders of The Light Fund.
Commenting just after completing the ride Ian admitted “Without a doubt, those were the hardest few days of my life, but also some of the best. The camaraderie among the riders was incredible and there was a great sense of achievement for us each personally and collectively as we crossed that finishing line knowing that our efforts have raised so much for our industrywide charity.”
Other riders included Dan Grant, licensing director of Danilo, Anthony Temple and Zara Gringrod from Rainbow Designs and others from the wider licensing community.
While The Light Fund Cycle Challengers are now able to give their saddles a rest for a while, Jeremy Bacon, ceo of leading greeting card print and packaging company, The Sherwood Group, is in full training mode for a different tough charity fundraising cycle ride – which has special industry significance.
On July 25 Jeremy will set off from London on a 340-mile four-day charity cycle ride from London to Paris to raise vital funds for the children’s charity Action Medical Research.
There are a couple of reasons behind Jeremy’s cycle ride this year; “I will be cycling in memory of Lynn Tait, who died last year after a long battle against cancer. Lynn encouraged me to do my first cycle ride for Action Medical Research in 2014, while she helped to raise funds for the charity through a Christmas cards project. This initiative meant a lot to Lynn and I would like to continue supporting her legacy,” Jeremy explained.
There are also personal reasons for Jeremy’s choice of route from London to Paris. During his ride, Jeremy will be passing through First World War battlefields where his Grandfather and Great Grandfather fought at the battle of the Somme and Passchendaele.
Jeremy added that he is “incredibly pleased” that the AMR Christmas cards project that Lynn spearheaded is happening this year, having been driven and co-ordinated by Hannah Dale, founder of Wrendale Designs.
This involves members and supporters of The Ladder Club donating the designs with the production costs covered by suppliers (including Loxleys, part of The Sherwood Group) with 100% of the proceeds from the cards’ sales going to the charity.
If you wish to sponsor Jeremy in taking part in the London to Paris charity cycle ride, please visit his fundraising page.
Jeremy’s fundraising target is £2,500 and any money raised will go towards helping fund medical research into conditions affecting babies and young children.
For all corporate sponsors who pledge at least £100, Jeremy will include their company logo on his bespoke cycling clothing.