Pets are becoming increasingly important furry friends to the greeting card industry. As confirmed in a keynote speech at the recent GCA AGM and Conference given by Moonpig’s design director Geoff Sanderson and head of licensing Sarah-Jane Porter, the searches for pet related greeting cards soared by an astonishing 194%.
Here, Jane Crowther, founder and creative maestro of Bug Art, tells the ‘tail’ of Oreo, the company’s studio bunny.
“Oreo is Bug Art’s studio bunny. She was very nervous and in bad health when she first arrived,” explains Jane Crowther, creative director of Bug Art.
Over the weeks and months, Oreo has got healthier and friendlier. An inquisitive rabbit, she increasingly showed a keen interest in studio protocols. Jane says: “Oreo is now part of quality control, website order dispatch and most importantly of all, a photogenic model for social media (mainly Facebook).”
* Discover more Staff Room Tails within the November issue of Progressive Greetings, where a pack of animal cards publishers reveal the benefits of a helping paw in their office or studio. (click to pages 83-85).