Publisher pulls at public’s heart strings while also moving into gifts and apparel
Say it with Songs has made quite a noise since it blasted on to the scene in September 2020 with its innovative concept that combines song lyrics on a greeting card with streamable music, but things are getting a whole lot louder.
The company founded by former music exec Ellie Fitzgerald has been expanding globally – it’s moving into new product areas and gaining public attention with an inventive marketing and publicity campaign.
Forming part of its Valentine’s campaign, entitled Real People, Real Love, Say it with Songs took to the streets with a film crew to ask members of the public to reveal their favourite love song and the reasons why.
The personal comments and top picks span a vast musical repertoire – from Led Zeppelin’s Since I’ve Been Loving You to Edith Piaf’s La Vie En Rose and a lot in between – and reinforce the strong emotional connection we all have with music in its many guises, making it an ideal bedfellow for greeting cards.
In addition to sharing the resultant film (click above to watch) widely on social media channels, Say it with Songs has also attracted the attention of the print media, with The Sun’s Fabulous, the UK’s most-read women’s magazine with 2.2 million readers, including a Day In The Life of Ellie in its recent edition.
As Ellie sums up: “Music is a universal language that we all understand. Where words fail, music speaks and the true beauty is that it connects people – the strongest form of magic.”
Here, Ellie reveals the Say it with Songs’ hit parade…the top 20 designs in the publisher’s record collection…
- Happy Birthday by Stevie Wonder
- Girls Just Wanna Have Fun by Cyndi Lauper
- We Are Family by Sister Sledge
- Let’s Dance by David Bowie
- All You Need Is Love by The Beatles
- Have I Told You Lately That I Love You by Van Morrison
- Born To Be Wild by Steppenwolf
- You’re My Best Friend by Queen
- Celebration by Kool and the Gang
- Somewhere Over The Rainbow by Judy Garland
- Don’t Worry Be Happy by Bobby McFerren
- From Me To You by The Beatles
- I Wanna Hold Your Hand by The Beatles
- I Will Always Love You by Whitney Houston
- I Do I Do I Do by Abba
- Call Me by Blondie
- Lean On Me by Bill Withers
- Let’s Get It On by Marvin Gaye
- I Say A Little Prayer by Aretha Franklin
- Don’t Stop Me Now by Queen
The Say it with Songs product medley is now set to hit new notes, with the company expanding into gifts, homewares and fashion accessories with ranges that all feature well-known music lyrics. The official launch will be at Top Drawer (February 20-22 at London’s Olympia) on the Say It With Songs’ stand (G37).
And continuing the upbeat news, following on from having reached the finals of The Henries 2021 in the Best Trend Range, Say it with Songs’ card collection reached the shortlist of the Gift Of The Year awards.
Top: A still from the Real People, Real Love video
