This ad will be closed automatically in X seconds.

Sad goodbye to Phillip Parr, original creator of Emotional Rescue’s Virtual Safari

Phillip Parr
Phillip Parr

Phillip Parr, the original creator of one of the industry’s best-selling and long-standing humour ranges Virtual Safari (from Emotional Rescue) has sadly died.

A card from the Virtual Safari range
A card from the Virtual Safari range

Phillip leaves behind a 25 year-strong legacy in Virtual Safari, the humorous card range from Emotional Rescue, which continues to be a successful, instantly recognisable brand on the UK high street. Everyone at Emotional Rescue was shocked and saddened at the news of Phillip’s sudden passing, Jennie Rutter, creative director said of Phillip: “He was a lovely, kind and gentle man who had the prolific ability to write and design cards that were clever, commercial and extremely funny. Our hearts and thoughts go out to Phillip’s family at this time. He will be sorely missed.”

Virtual Safari helped establish Emotional Rescue
Virtual Safari helped establish Emotional Rescue

David Greaves, former managing director of Emotional Rescue added, “I was so sorry to hear the news about Phil. I spent many happy years working with him and Jen, often wetting my pants at the product we created! Following on from The Odd Squad and On the Ceiling, Virtual Safari helped establish Emotional Rescue as the market leading supplier of humour and like On the Ceiling, Virtual Safari spawned many imitators. As ever, imitation is the best form of flattery. Phil’s copy was very original and his imagery at times was stunning. A really talented guy who will be sadly missed.”


LLB PG Live Feature image
Laurence Llewelyn-Bowen will be at show in person for GBCC greeting card launch...
WHS upbeat Feature image
Travel and High Street revenue rises increase profit hopes as Toys R Us deal unveiled...
PG Live roundup Feature image
Plastic waste, quilling world record and lecturer’s journey to the world of cards...
Letters live 10 Feature image
Pre-sale tickets for charity literacy festival’s 10th anniversary event available now...
International pg Live Feature image
Global glamour as cardies travel to view and present newness and delights...
Ilona Harrods Feature image
I Drew This adds expanding product collaborations to growing collection...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.