Retas success fuels the creative imagination at Threads

Home Counties award winner goes to town on spreading the good news

A week on from taking home the coveted trophy for Best Independent Greeting Card Retailer in the Home Counties at the Retas, and the delighted owner of Threads family-run shop says it’s the gift that keeps on giving!

Delighted Threads owners and Retas winners, mum and daughter team Cheryl Clements and Lara Wares with Lara's husband Rodger
Delighted Threads owners and Retas winners, mum and daughter team Cheryl Clements (centre) and Lara Wares (right) with Lara’s husband Rodger

Lara Wares, who opened the doors at Threads in Harpenden some 16 years ago, says she and her talented team of nine staff – including card buyer Emma Watson and shop floor manager Katerina Krksova, who attending the awards ceremony last week at London’s Dorchester Hotel – are still thrilled and amazed over their first-ever Retas win.

In fact Lara has not only had a poster designed to celebrate Threads’ success, but it’s also set to take centre stage in a striking new window display that will feature a monochrome theme with cards cascading from the ceiling.

Threads had this poster specially designed after winning the Best Independent Greeting Card Retailer in the Home Counties
Threads had this poster specially designed after winning the Best Independent Greeting Card Retailer in the Home Counties

“We were absolutely delighted and really excited to win at the Retas,” Lara told PG Buzz. “Greeting cards are central to what we do and are only what get people through the door but account for around a third of our business.

“We hand-pick every single card we have in store and I think that’s been the secret to our success. We also source cards from a huge range of suppliers, with handmade and humour designs always really popular along with metallic and tropical trends this year.

“Winning our Retas award is already making a difference to the shop and we’re planning a big night out with all the staff to celebrate. I like to think our win validates the unique, quirky quality of our store.”

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