With the biggest trading season for retailers now well underway, PG Buzz caught up with Victoria Robinson, partner of Wishes, Cockermouth on how she is gearing up for Christmas.
Christmas run up: “We’re getting into the Christmas spirit at Wishes! Our boxes and packets of cards were out on display first at the end of September, swiftly followed by our full 28 foot display of individual cards. Our ‘Christmas corner’ of wrap followed, and our gift offering will continue to grow over the coming weeks. Christmas window displays are also being planned to start mid November.”
Adding extra sparkle: “In Cockermouth we have a Christmas late night shopping evening the first Friday night in December known as ‘Cockermouth by Candlelight’, which we look forward to and plan something special for each year. We also open Sundays in December.”
Festive favourites: “Particularly the special and more unusual Christmas card titles such as Son and Fiancée, Niece and Husband, Granddaughter and Boyfriend etc are selling well. Jonny Javelin’s cards, across all of its Christmas ranges, are the clear favourite of our customers so far!”
Christmas crystal ball: “We have definitely noticed our customers have started buying Christmas cards earlier this year. This could be in part to spread out the cost of Christmas.”
Santa’s wish list: “We would love cold, crisp, frosty weather for Christmas! It puts everyone in a festive mood and for going Christmas shopping. It also reduces our risk of flooding again!!”
