Public Opinion: How Has The Coronavirus Affected Consumer Greeting Card Buying Behaviour?

As it has now been three and a half months since card and gift shops re-openned, PG Buzz canvasses consumers to ask how this strange period in our lives has affected their own card buying habits.

In the second of a series, Manchester-based primary school deputy head, Jenny and Debbie, a marketing exec who lives in Hungerford, Berkshire share their respective card sending behaviours, as well as their views on the role greeting cards place in current society.

Jenny, aged 56, deputy head of a primary school

How would you describe yourself as a card buyer pre-lockdown?

“I am definitely an avid card buyer – and above average card sender. My favourite place to buy cards is Harriet & Dee, close to where I live in Didsbury. Going there is always enjoyable and the selection is great. I tend to buy art or humorous cards, always blank. I see the invention of the card clasp as a step forward as I see no need for cards to be bought wrapped.”

Above: Jenny (left) with Irene Bayliss, owner of Harriet & Dee in Didsbury.
Above: Jenny (left) with Irene Bayliss, owner of Harriet & Dee in Didsbury.

What were your card sending habits during lockdown? 

“I sent fewer cards during lockdown, delving into my card box to see if I had something suitable, if not, I bought them from supermarkets, especially M&S.”

What recent card buying experience comes to mind? 

“While on holiday in Cornwall I popped into Whistlefish in Padstow with the initial intention just to buy a tea towel for my neighbour. However, I ended up buying 12 cards (to replenish my card box at home). The designs were lovely and there was a great promotion on – 12 cards, a tin to keep them in and a giftbag for £12!”

Above: A great promotion from Whistlefish enabled Jenny to stock up on cards.
Above: A great promotion from Whistlefish enabled Jenny to stock up on cards.

What is your view of greeting cards generally?

“I am very happy that all the card shops are open again. Sending cards is a lovely thing to do. I enjoy choosing them, writing them and receiving them. I also like the fact that it enables a lot of talented artists to have their work seen.”

Above: Jenny selecting a card in Harriet and Dee.
Above: Jenny selecting a card in Harriet and Dee.

Debbie, aged 56, marketing executive

How would you describe yourself as a card buyer pre-lockdown?

“I would say I have always been a fairly active card sender – and am also the gatekeeper on the card front for my two daughters (aged 18 and 20) and husband. I have been furloughed, but prior to lockdown used to buy the majority of my cards from Occasions in Swindon during my lunchbreak. It not only has a great selection of cards and gifts but a very friendly service. My card tastes span from the pretty to the Prosecco-orientated and humorous. I go for less glittery ones these days.”

Above: Debbie is the main card buyer for her family, which includes daughters Libby and Anna.
Above: Debbie is the main card buyer for her family, which includes daughters Libby and Anna.

What were your card sending habits during lockdown? 

“Working from home and with no independents open, we used up some of the cards we have in reserve (ours are kept in a large giftbag) while I bought others from supermarkets (Tesco and M&S). I reckon I sent about the same number of cards as I would have normally over the three months of lockdown.”

What recent card buying experience comes to mind? 

“I use a birthday calendar so seeing what events are coming up, I visited our local independent, Inklings in Hungerford, knowing that I would find a great selection. I bought a 21st design (Belly Button), one for a 50th (Dandelion Stationery ) and a general one (Caroline Gardner). The whole experience felt very safe, with hand sanitiser at the entrance of the shop.

I realise that I am now more reluctant to touch the cards on display unless I think there is a good chance I will want to buy it. I would rather buy an unwrapped card, especially as the virus is likely to survive longer on plastic than cardboard.”

What is your view of greeting cards generally?

“Greeting cards are super important in our lives – receiving one signifies that someone has really thought about you, in the design they have selected through to the message they have written inside. I keep all the cards we receive on show for ages!”

Above: Debbie inside Inklings in Hungerford.
Above: Debbie inside Inklings in Hungerford.

To see a few more consumer comments, click here.

 

 

MORE NEWS
story 1 feature pic
 
Thinking of You Week is seeing more engagement than ever before...
story 2 feature pic
 
Now just over two weeks countdown to the big party!...
story 4 feature pic (1)
 
Plush newbies Daphne, Elvis and Fern receive a grand entrance...
story 5 feature pic
 
Owner Hayley Bastable reveals some of her top selling ranges...
story 3 feature pic (2)
 
Retailer’s continues support for CoppaFeel charity...
GCA_Dragons
 
A few places remaining for GCA’s Dragons Speed-dating On September 27...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.