Progressive Greetings’ December Edition Is Ready For Reading

While the physical copies of Progressive Greetings’ December issue arrived as an early Christmas present at the start of this week, the digital version is now available to read online…go on, gorge yourself!

As ever, there’s been loads going on in the greeting card world, so PG’s News pages are overflowing with all the latest happenings – from retailers sharing their festive cheer from card retailers enjoying an early shopping surge to online record performance from Funkypigeon’s success. (Click to pages 10-11)

Above: A still from Norway’s Posten Christmas advert.
Above: A still from Norway’s Posten Christmas advert.

Christmas predictions as to consumer behaviour is just one area that research company Kantar is now tracking in the greeting card world. Read all about how the nation is planning to celebrate. (Click to pages 54-55)

Above: Kantar predicts Christmas shopping spends.
Above: Kantar predicts Christmas shopping spends.

And talking of celebrations, The Retas 2021 event last month was a joyous event at which the UK’s best greeting card retailers were recognised and rewarded. With ‘The finery of greenery’ as its theme, after having been cancelled last year, The Retas 2021 was a wonderfully verdant comeback! You can lap up the joy from the winners (Click to pages 32-33) and relive the event. (Click to pages 28-29).

Above: The joyful Retas 2021 winners on stage.
Above: The joyful Retas 2021 winners on stage.

The retail fest continues with a quad of retailers revealing what products are ‘winners’ in their shops in PG’s popular What’s Hot section. (Click to pages 58-59)

Staunch indie, David Robertson of JP Pozzi writes that while being a card retailer has been somewhat akin to taking on ‘critter eating’ challenges that contestants are in the TV series ‘I’m a celebrity’, he assures that he is staying firmly in the camp! (Click to pages 20-21)

Above: David Robertson assures he will stay in the retail ‘jungle’.
Above: David Robertson assures he will stay in the retail ‘jungle’.

Meanwhile, this edition’s Viewpoints section logs onto The Virtual Battleground and how retailers and publishers have been making sense and headway with the proliferated number of online platforms. (Click to pages 24-25)

Above: The online retail platforms continue to proliferate.
Above: The online retail platforms continue to proliferate.

As the online world will continue to evolve presenting opportunities and challenges, PG columnist Cardsharp is in nostalgic mode, reminiscing about the shape of greeting card publishing 20 years ago, compared to the current day. (Click to pages 22-23)

Above: The online retail platforms continue to proliferate.
Above: The online retail platforms continue to proliferate.

Keeping very much in the ‘here and now’, design wise is crucial in all greeting card areas, not least those aimed at the youth. PG’s annual check in on the children’s card sector (Click to pages 46-47) shows how publishers are most defo ‘up with the kids’, with the ranges that were feted in The Henries Best Children’s Card Range category receiving an extra portion of ‘jelly and ice cream’. (Click to pages 52-53)

Above: A UKG design that reflects the increase in gaming-related card designs.
Above: A UKG design that reflects the increase in gaming-related card designs.

Still hungry for more? Then feast your eyes on the new treats from publishers in the Innovations section. (Click to pages 44-45)

Above: An IC&G Brighstone card.
Above: An IC&G Brighstone card.

And ending on an artistic high, revel in the live and loves of the talented Kathryn Selbert, who stars in Art Source. (Click to pages 56-57)

Above: Kathryn Selbert in plant mummy mode.
Above: Kathryn Selbert in plant mummy mode.

All this and more in the pages of a lovely glossy magazine. Wouldn’t you like to hold it in your hands so you can flick through and read it wherever it takes your fancy?

To SUBSCRIBE NOW go to www.max-subscriptions.net

However, if you can’t wait, to read the whole PG December 2021 edition, you can click here.

 

 

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