Long-standing customers came out in force to celebrate independent London retail group’s Postmark’s 15th birthday this week. Mark and Leona Janson-Smith, the plucky owners of the indie mini specialist card retail group plans to mark their business’ milestone with a bespoke scratchcard giveraway went down a storm with customers.
The retailer gave every customer who came into its four stores on Monday (11 November) the date when the first Postmark store opened in Balham a specially created scratchcard every one of which offered a prize.
“It was such a great day. We had some amazing feedback from customers across all four shops, who had great fun scratching and winning, “ said Mark Janson-Smith, who co-owns the business with his wife Leona. “We also had a lot of love from the card industry, especially from our top suppliers – many of whom have dominated our best sellers list for the last 15 years – who are so integral to our success, supplying us with amazing products,” he added. “We were really touched that so many of them were so generous gifting prizes for our big bash.”
The Art File, Caroline Gardner, Esmie, James Ellis, Jellycat, Leuchttrum, Paperlink, Pigment Productions, Pop Out Card Company, Redback, Think of Me Designs, U Studio and Woodmansterne were among the companies who contributed prizes that were redeemed by scratchcard winners.
Mark spent the majority of the 15th birthday day in the inaugural Postmark store, based in Balham. “It was so lovely to see so many of our original customers who were only too happy to pop in for a scratchie, including PG’s Jim Bullough,” said Mark. “It feels great to hit our 15th birthday and Leona and I are very excited to see where we can take Postmark in the next 15 years.”
Below: Some more happy scratchcard activity…
Top: A Postmark happy customer.