Award winning London-based card retailer, Postmark has lent its full support to a special collection of greeting cards that cater for the delicate subject of pregnancy loss, as well as other ‘don’t know what to say’ situations.
The collection has been produced by the Miscarriage Association with the help of design agency MRM/McCann and input from the Postmark team. They launched officially yesterday (April 17) and went on sale on PostmarkOnline.co.uk as well as in its four London card shops achieving immediate positive response from the public and the media.
One in four women having a baby suffer a miscarriage during pregnancy leaving an immense sense of loss and upset. The typography on cards, is actual handwriting of people who themselves have been affected by pregnancy loss. ‘I wish this wasn’t happening to you. I don’t know what to say, but I promise I’m here for you’ is an example of the naturally honest tone of the designs take.
Postmark is donating a full 100% of the proceeds from the new collection to the Miscarriage Association. Commenting on collaboration with the charity, Mark Janson-Smith, md of Postmark told PG Buzz: “We really believe in selling cards like these as a way of helping people reach out rather than for commercial gain. You never want to sell these cards as everyone sold has a sad story behind it, but feel it is an important part of the industry and one where pen to paper means so much more than most other forms of communication.”
The Postmark team was involved in the development process of the range right from the start.
The launch was covered extensively on the popular Talk Radio breakfast show programme hosted by Julia Hartley-Brewer who, having experienced four miscarriages herself was fully supportive of the cards being produced. “Although no one else will have met the baby you lost, you still feel such a sense of loss,” said Julia during an interview with Natasha Necati, trustee of the Miscarriage Association.
Having suffered eight miscarriages herself, Natasha said “These cards are not going to solve the problem, but they will help friends and family who don’t know what to say to show they care and want to support at a difficult time.”
The charity hopes that the cards will not only provide support but also get people talking more openly about pregnancy loss – face-to-face, on social media and in the news.
Mark said news of the launch resulted in an immediate surge in traffic to the website. “We had well over 500 website hits coming in this morning searching specifically for them,” said Mark yesterday after the programme aired.
The cards are now on sale in Postmark’s Empathy section of its website and stores. Branded with the Miscarriage Association logo on the outer packaging inside there is a sticker with details of the charity’s free and confidential support services, putting help and support directly into the hands of the person who needs it the most.
The wording in the cards however mean they are not confined to covering miscarriages and lend themselves to many other times when an empathy card is needed.
Top: Heartfelt messages of empathy on the new card collection now on sale in Postmark.