Engagement starts ramping up for GCA’s Thinking Of You Week annual event
Engagement for Thinking Of You Week 2022 is already building with Royal Mail, Morrisons, Marks & Spencer, and Co-Op confirming that they will be supporting the annual GCA event, which will run over 19-25 September.
There’s an updated TOYW video available (watch below) along with the new poster for retailers to display in store to promote the occasion to consumers, explaining that it’s a special week to harness the emotional power of greeting cards to create a wave of love, caring and happiness.
GCA chief executive Amanda Fergusson said: “Marks & Spencer, Morrisons and Co-Op are just some of the retailers who have already confirmed their plans for 2022. Last year over 1,000 retailers across the UK, plus many others in the US, Australia and New Zealand got involved in this special week. It’s great that so many retailers are already making plans and that Royal Mail has also pledged its support.”
GCA members are now being encouraged to plan their activity with retailers as well as within their own communities.
Amanda confirmed the GCA is planning a consumer PR campaign to promote TOYW, and hopes to interest TV media, consumer press and key bloggers and influencers, as well as press offices of the major retailers taking part.
The consumer angle explains what greeting card publishers and retailers already know, that scientific evidence proves receiving a handwritten card creates a lovely, warm, positive boost – the fact someone has taken the time to make or choose a card, write it, and send it, makes the recipient feel far more special and cared for that when they receive instant texts, emails and social media messages.
And with cards often displayed in the home for some time as well as being kept for years, there’s a long-term reminder of the person who sent it, and the relationship.
To join in visit the GCA’s Thinking Of You Week website for ideas about how to get involved, and also to download the toolkit that is available for everyone to use free of charge. If you’d like to run a social media competition, check out the GCA’s top tips and guidelines.
Amanda added: “This is a fantastic marketing opportunity for our industry, so do get involved to make it bigger than ever this year, click here to see our blog on last year’s event. Do also look at featuring in our News feed and Gallery on the Thinking Of You Week website.”