Moonpig Calls For Greater Respect For IP

Moonpig’s design director Geoff Sanderson is urging publishers and retailers to retain a respect for IP, highlighting how the ease of the internet has resulted in increased incidents of copying among the greeting card community.

Geoff made the point towards the end of an otherwise uplifting and insightful keynote address that he delivered with his colleague, Sarah-Jane Porter, Moonpig’s head of licensing at the recent GCA AGM & Conference.

Above: Moonpig urges respect for IP – the two designs on the right are not from Moonpig.
Above: Moonpig urges respect for IP – the two designs on the right are not from Moonpig.

(http://www.pgbuzz.net/thoughtfulness-fortnite-and-pets-come-up-trumps-for-moonpig-card-buyers/)

Geoff brought up a slide to highlight ‘one snag’ in the greeting card industry. At the top of the slide was Moonpig’s call for ‘Keeping it differentiated…Respect for IP…’ Appearing underneath the headline were examples of unicorn designs that were available from Moonpig’s site as well as a couple of designs available from elsewhere that were very similar.

Above: Moonpig’s Geoff Sanderson and Sarah-Jane Porter at last week’s GCA AGM & Conference.
Above: Moonpig’s Geoff Sanderson and Sarah-Jane Porter at last week’s GCA AGM & Conference.

The usually mild-mannered Geoff shared his frustration of how the digital world has made it easier to plagiarise.

“One thing that annoys me with the internet is the right click – resulting in an increase in copying,” he stated.

Above: The Moonpig ‘content wheel’ has many spokes, including designs it licences from specialist publishers.
Above: The Moonpig ‘content wheel’ has many spokes, including designs it licences from specialist publishers.

While certainly not casting aspersions against anyone in the room, he highlighted the importance of the industry retaining its good practice of “respecting each other’s IP.”

As the leading online operator, Geoff affirmed that Moonpig was full committed to safeguard the sending of greeting cards, highlighting how its marketing efforts as well as its digital platform are serving to promote greeting cards, notably within the growing demographic of18-34 year olds s as well as the Kin+5 (nuclear family and five close friends) of card senders.

  • Some16 million cards were ordered from Moonpig in the last year.
  • The online operator’s brand enjoys a 83% consumer awareness against the prompt of ‘cards’.

Top: Moonpig’s new mantra is ‘to unleash the caring instinct + cultivate the caring habit’

MORE NEWS
Temu sfn Feature Image
 
Chinese platform known for ripped-off greeting cards wants to sign up UK sellers...
Tesco PO Feature Image
 
Grocery giant shows interest in acquiring 108 Crown Post Office outlets...
PG pub Feature Image
 
PG's pub was a hub for thirsty greetings folk at Spring Fair...
Thortful AI Feature Image
 
Thortful’s latest tech swaps personalised features on greetings designs...
Tiger Feet VD Feature Image
 
Valentine’s Day cards and long-lasting foil balloons are Tiger Feet’s top earners ...
Greats entry Feature Image
 
Closing date for 23rd annual gift retailer awards is Tuesday, 11 February...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.