Meet Nacho, UKG’s special Snowdog

Publisher’s sculpture celebrates creativity and sentiment with art trail helping ill adults

 

Playing chase with the Snowdog is the latest game in West Yorkshire as an art trail of 67 giant sculptures has hit the area, thanks to support from UK Greetings.

The publisher has sponsored Nacho, one of 30 large Snowdogs and 37 Snowdog pups in the event run by The Kirkwood charity which provides specialist care to adults in Kirklees who struggle with advanced progressive illness.

Above: Nacho meets UKG’s Claire Rusby and pooch
Above: Nacho meets UKG’s Claire Rusby and pooch

For the trail, towns and villages across the Kirklees area have become home to a pack of fantastically-decorated sculptures of the Snowdog from Raymond Briggs’ much-loved tale of The Snowman And The Snowdog.

Named by UKG colleagues, Nacho has been designed and decorated by the Reilly Creative in a Day Of The Dead theme inspired by The Kirkwood’s work to help families following the loss of a loved one, and the event was hugely anticipated by locals as shown in the video below.

Running for eight weeks through to 31 October, the free art trail around UKG’s home town of Dewsbury and other local towns and villages shows off the very best creative talent from local, regional and national artists, while the pups have been decorated by local schoolchildren.

“A key focus for us this year is to build strong partnerships within our community,” UKG HR director Claire Rusby told PG Buzz, “to make a difference to the people who live and work in our local area. Along with schools and colleges, we’re working with local charities to support their lifechanging work. Last year, funds from our Summer Party were given to The Kirkwood as one of the charities chosen by a colleague, so we know it’s a charity close to their hearts.”

Above: The Kirkwood’s Snowdog art trail is making a difference
Above: The Kirkwood’s Snowdog art trail is making a difference

“We look forward to developing our relationship with The Kirkwood and particularly love that the event aligns perfectly with our purpose which is to create happiness, laughter and love through our greeting cards.

“This event is a way of bringing people together to celebrate the creativity and sentiment behind the art trail, all while supporting a great charity.”

If you happen to be in Kirklees, you can find the Snowdogs for yourself by checking out the art trail here.

MORE NEWS
REtail barometer Feature image
 
Annual survey into health of independent greetings retail sector now live...
Moonpig RM Feature image
 
Online greetings giant still upbeat, claiming 16% of card sales now online...
LF handouts feature image
 
59 charity projects helped thanks to efforts by greetings, gift and licensing community...
Ponks win Feature image
 
Stevenage indie Cardies crowned most dog-friendly shop for third time...
Viewpoints pricing 1 Feature image
 
Price increase insights from Noel Tatt, House of Cards, and Woodmansterne Publications...
SF Trends Feature image
 
It’s all bright as Spring Fair and TrendBible release report for Christmas 2023...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.