Lesser & Pavey further commits to Hearts Designs collection

Card brand Mad Dots expands for major giftware distributor

A greeting card from Hearts Designs
A greeting card from Hearts Designs

Major gift company, Lesser & Pavey has expanded its popular Mad Dots range, based on a licensing agreement with greeting card company Hearts Designs.

The latest additions to an ongoing collaboration between the two companies include beautiful purses and make-up bags and pouches (pictured at top). Each bag features a gold hot stamp phrase and a signature obligatory diamanté heart as featured throughout the collection. More items are to follow.

As with the Mad Dots Collection, each item is presented in attractive gift packaging.

These latest additions join the Mad Dots range that includes wedding and baby gifts (including ceramic mug, gift sets, money box, first tooth, first curl, photo frame, heart plaque, trinket, paper storage boxes and gift bags as well as fine china mugs).

Little Miracles range featuring Tracey Russell's artwork
Little Miracles range featuring Tracey Russell’s artwork

This expansion on the Mad Dots collection is L&P’s latest collaboration with greeting card publishers. Earlier this year Lesser & Pavey launched Little Miracles – a new baby collection based on artwiork from Tracey Russell – which has proven very popular.

“We believe licensing collaborations between gift companies and greeting cards can work so well if the artwork is right,” says Jonny Greves, buyer for Lesser & Pavey. “For example, while sentiment is as big as ever in giftware at the moment, when the consumer can buy a card, matching gift and even gift bag all in the same design for their loved ones it makes the perfect complete gift.”

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