It’s Official! The Henries 2021 Product Finalists Are Revealed

It’s the day so many have been waiting for…The Henries 2021 finalists are revealed here and now!

Dazzling proof of UK greeting card publishers’ abundant creativity was there in all its glory in the 1,827 ranges which were submitted by publishers of all shapes and sizes into this year’s Henries greeting card product awards. Each and every one of these were put under the scrutiny of the largest ever Henries’ Judging Panel, made up of 64 top retail buyers, overseas distributors and wholesalers, to arrive at the worthy contenders for these prestigious industry awards.

The buying panel for The Henries 2021 included multiples John Lewis & Partners, Cardzone, Waterstones, WHSmith, Fortnum & Mason, Paperchase, Card Factory, Oliver Bonas, National Trust, as well as a host of leading small groups, such as House of Cards, Postmark, Baileys, Lark and Utility, plus a vast array of great indies. These were joined by overseas distributors, McMillan Cards, Notes & Queries, Image Gallery, Simson Cards and Henderson Greetings/Waterlyn. Casting their expert eyes over the Best Wholesale category were prominent wholesalers Archway Cards, Cards & Party, Crosswear Trading and Greetings Wholesale.

Each judge was asked to select what they considered were the top six entries in each category with their collective votes resulting in the stellar line-up of finalists for this year’s awards. And here they are…

Henries 2021 logoThe Henries Finalists 2021

The Lynn Tait Most Promising Young Designer or Artist

Sarah Douglas, designer for Talking Pictures/Ling Design

Emma Grant, senior designer for Woodmansterne Publications and The Proper Mail Company

Iain Hamilton, founder and creator of Bewilderbeest

Jessica Hogarth, founder and creator of Jessica Hogarth

Hannah Marchant, founder and creator of Hannah Marchant

Charlotte Mason, senior designer for Woodmansterne Publications and The Proper Mail Company


Best Diversity and Inclusion Range – NEW AWARD

Cath Tate Cartoons from Cath Tate Cards

Embrace (Race) from Emotional Rescue

Family and Friends Collection from Kitsch Noir

Fierce & Fabulous from The Art File

Hello Family from Lottie Simpson

Live in Colour Collection from AfroTouch Design


Best Contemporary Trend Range

Apricot from Louise Tiler Designs

Happy Days from Belly Button Designs

Hunky Dory from Paper Salad

Say it with Songs from Say it with Songs

Skooshies from Sooshichacha

Soul Mates from The Art File


Best Art Range

Around the World from Toasted Crumpet

Artisan Days from Pigment Productions

Natural Phenomenon from The Art File

Sanderson from Woodmansterne Publications

Vitamin Sea from Onneke

Wildlife Botanical from Lola Design


Best Wholesale Range

Candy Club from Xpress Yourself

Everyday In-stock from Out of the Blue Studios

Isabel’s Garden from Simon Elvin

Rainbow Friends from Simon Elvin

Shimmer from Kingfisher Cards

Special Fold from BGC Studios


Best Humorous Range

Cloud Nine from Redback Cards

Gin and Frolics from Rosie Made a Thing

Is It Friday Yet? from Emotional Rescue in collaboration with Paper Salad

Jeffrey & Janice Everyday Collection from Bold & Bright

The Life and Times from Pigment Productions

Quotish from Brainbox Candy


Best Children’s Range

3D Children’s Pop-up from Alljoy Design

Hoopla from Paper Salad

Mouthies from Kali Stileman Publishing

Shine from Redback Cards

The Storybook Collection from Natalie Alex Designs

Tiny Sparkles from Louise Tiler Designs


Best Licensed Card Range

Bob Ross from Ohh Deer

Crayola Colour Me in from Hallmark

Explore and Treasure with National Trust from Toasted Crumpet

National Trust Harmony from Woodmansterne Publications

Peaky Blinders from Danilo Promotions

Sara Miller London from The Art File


Best Traditional Words and Sentiments Range

Blooming Fabulous from Emotional Rescue

Eternal from IC&G

Helen Steiner Rice from UK Greetings

Moments in Time from Words ‘n’ Wishes

Piccadilly Extra Large Collection from Cinnamon Aitch

Reflections from Paperlink


Best Contemporary Words and Sentiments Range

Daddy Knows Best from Popsy & Plum

Kate Andrew Collection from The Eco-friendly Card Co

Moonlit from Louise Tiler Designs

Senti from Emotional Rescue in collaboration with Paper Salad

Snap to Grid from The Art File

Words of Wisdom from Dandelion Stationery


Best Relations and/or Occasions Range

Blossom Love & Sympathy from Rush Design

Five Star Relations from Rosie Made a Thing

Grace from Cherry Orchard Publishing

Hunky Dory from Paper Salad

Occasions & Relations Collection from The Art File

Words of Wisdom from Dandelion Stationery


Best Handmade or Hand-finished Range

Bee Happy from Laura Sherratt Designs

The Boo-tanicals from Bexy Boo

California Dreaming from Five Dollar Shake

Mark My Words from Poet & Painter

Pocket Bouquet Range from Seedlings Cards & Gifts

Rainbow Drops from Wendy Jones-Blackett


Best Photographic Range

BBC Countryfile from Abacus Cards

Fabulous Florals from Alex Sharp Photography

Into the Meadow from UK Greetings

Loose Leashes from Woodmansterne Publications

RSPB from Woodmansterne Publications

We All Have Something To Say from Gruff Pawtraits


Best Male Range

Charcoal from Hotchpotch

Gin & Frolics from Rosie Made a Thing

Hunky Dory from Paper Salad

In the Garden from IC&G

Man on Mars from Woodmansterne Publications

Vertigo from The Art File


Best Christmas Counter Range

The Curious Inksmith from Ling Design

Holiday Dreams from Five Dollar Shake

Hunky Dory Christmas from Paper Salad

Luxury Christmas Collection from Louise Mulgrew

Ooh La La Christmas from Janie Wilson

Rainbow Drops from Wendy Jones-Blackett


Best Christmas Box or Pack

Boxed Christmas Cards from Wrendale Designs

Christmas Pop from Five Dollar Shake

Christmas Tri-fold Die-cut Collection from Roger la Borde

Elle from Belly Button Designs

Gin & Frolics Christmas Boxed Sets from Rosie Made a Thing

Luxury Christmas Boxed Collection from The Art File


Best Cute Range

Barley the Little Brown Bear from IC&G

Confetti Sprinkles from Rosanna Rossi

Hoopla from Paper Salad

Owl’s Nest from Ginger Betty

Party Faces from Sirocco Design

Tiny Sparkles from Louise Tiler Designs


Best Spring Seasons Range

Fur, Feathers and Whiskers Easter Collection from Wrendale Designs

Mother’s Day from UK Greetings

One Lump or Two Father’s Day from Holy Mackerel

Rainbow Drops Valentine’s from Wendy Jones-Blackett

Rose Garden Mother’s Day from Five Dollar Shake

Thulian (Valentine’s) from Apple & Clover


Best Giftwrappings Range

Bees Collection from Belly Button Designs

Book & Botanics Gift Packaging from The Art File

Hand-marbled Giftwrap Sheets from Paper Mirchi

Louise Tiler Party Garland Collection from Penny Kennedy

Paper Salad from Glick

Stephanie Dyment from Glick


The Henry Cole Classic Award

This award is for ranges that have stood the test of time. All winners of this award enter The Henry Cole Hall of Fame. The 2021 winner will join previous winners, which are Bestie from Paperlink, The Bright Side from Really Good, Eric the Penguin from GBCC, Forever Friends from Hallmark, Giggles from UKG, Ink Press from The Art File, Me to You from CBG, Medici Cards Blue Label from GBCC, On the Ceiling from Emotional Rescue, Pizazz from Nigel Quiney, Pop-Ups from Second Nature, Quentin Blake from Woodmansterne, Rainbow from Ling Design and Virtual Safari from Emotional Rescue.

This year’s finalists are:

Bottom Line from Paperlink

The Country Set from Wrendale Designs

Genius from Woodmansterne Publications

Happy Jackson from Pigment Productions

Knit & Purl from Mint Publishing

Quicksilver from Wendy Jones-Blackett

The contenders for the Best Service to the Independent Retailer category will be announced next week.

The winners of all the awards categories will be unveiled  at a Boogie Wonderland-themed awards extravaganza on Thursday 7 October, which will take place at The Royal Lancaster HotelLondon – and will be hosted by none other than the marvellous Tom Allen.

Above: Comedian Tom Allen will host this year's Henries on 7th October.
Above: Comedian Tom Allen will host this year’s Henries on 7th October.

Tickets and tables for The Henries 2021 can be reserved quickly and securely online by  visiting or by contacting Clare Hollick of Createvents via email: or phone: +44 (0)1183 340085.

The Henries Awards 2021 have the strong backing of major names in the industry as official sponsors. These currently include Alpha ColourEBB ElliottBaxterFedrigoniFoilcoGCAGF SmithGouldHerbert WalkersThe Imaging CentreLB WarehousingLoxleysPostmarkPG LiveSherwood GroupSkeet PrintUK Envelopes and Windles. | #Henries21

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