Rather than sitting back and moping, independent greeting card retailers today have taken matters into their own hands and ramped up promoting their shops, making improvements to their retailing environments and then telling customers all about it on social media like never before, with these cited as the top boons to an indies’ business in the last year.
Following the release of the topline figures from Progressive Greetings/Cardgains Retail Barometer last week, PG Buzz can reveal more insights from this important annual research into the health and wealth of the independent card retailing.
What main factor(s) have had a positive effect on your business in the last year? (Previous year’s position is shown in brackets)
1st Promotional activity (2nd)
2nd Shop improvements (4th)
2nd Social media (5th)
4th Staff (1st)
5th Expansion into gifts (3rd)
6th Local competition closing down (8th)
7th Upsurge of new customers (6th)
7th Refreshed card product selection (7th)
8th Service from suppliers (-)
9th Website (9th)
10th Winning an award (10th)
10th GCA’s marketing efforts (-)
10th Expanding on balloons/partyware (-)
What main factor(s) have had a detrimental effect on your business in the last year? (Previous year’s position is shown in brackets)
There is no denying that the retail landscape was tough for most retailers in 2017, indie card retailers included. A general drop in footfall, consumer and business uncertainty over Brexit, the continued march of the online operators, rising costs, competition from all and sundry, not to mention the perennial bugbears of parking, Minimum Wage and charity shops, all made it into the premier league of factors that had a negative effect on an indie’s business last year.
1st The UK retail economy (5th)
2nd Expansion of cards in supermarkets (6th)
3rd Brexit decision (10th)
4th Online activity (7th)
5th Parking issues (3rd)
6th Minimum Wage (1st)
6th Business rates (2nd)
7th Expansion of value/discount retailers (4th)
8th Competition from multiples (9th)
9th Charity shops selling greeting cards (8th)
10th Promotion of print-on-demand cards (11th)
The PG/Cardgains’ Retail Barometer is an annual survey that involves Cardgains’ members who account for over 1,000 retail rooftops. All surveys were completed by December 21.
Fuller findings will appear in the February edition of Progressive Greetings.