Henries’ Double Finalist, Mrs Lovesy Marks Black History Month With A Tribute Range

Adriana Lovesy, founder of the Mrs Lovesy greeting card company is no stranger to hard work and application – often working until 3am, juggling running her business with looking after her three young boys (all under the age of five) – but this double Henries finalist reveals that much of her inspiration comes from the strength and tenacity of her Ghanaian grandmothers.

In tribute to these significant women, and to coincide with Black History Month, Adriana felt compelled to create a special greeting card collection.

The exquisite card designs in the new collection are embellished with red, yellow and green crystals, which are the Pan-African colours.

Above: Adriana with her three sons (left to right) Sebastien (3 years), Xavier (11 months), Lucien (5 years) and some Mrs Lovesy cards.
Above: Adriana with her three sons (left to right) Sebastien (3 years), Xavier (11 months), Lucien (5 years) and some Mrs Lovesy cards.

Here, in the first of a series to mark Black History Month, Adriana shares her views: “Over the past couple of months, an immense shift in the culture has occurred. We’ve witnessed the pursuit of justice for black people on the global stage, with individuals from every background pulling together in solidarity. It has produced an emerging community of support, particularly on social media, that builds each other up despite the divisions we face.

Above: The cards in the new range are embellished with red, yellow and green crystals, the Pan- African colours. Both of Adriana’s parents are from Ghana so she has a strong connection to Africa. (Photo: Forever Creative Photography).
Above: The cards in the new range are embellished with red, yellow and green crystals, the Pan- African colours. Both of Adriana’s parents are from Ghana so she has a strong connection to Africa. (Photo: Forever Creative Photography).

Complementary to this, businesses and companies owned and run by black individuals are receiving exposure as awareness of the under-representation in the market space comes to light. I have seen the diligent nature of the black men and women in business as they overcome challenges and thrive.

I have been lucky enough to be inspired by my Ghanaian grandmothers who owned their own successful businesses.

Above: Adriana’s paternal grandmother (who is also called Adriana) was a seamstress and owned her own sewing school.
Above: Adriana’s paternal grandmother (who is also called Adriana) was a seamstress and owned her own sewing school.

My new range, launched to coincide with Black History Month celebrates the strength of the black women who inspired me.”

Mrs Lovesy has reached the finals in two categories of The Henries 2020. The Pride range is up for an award in the Best Handmade or Hand-finished Range category while Christmas Wreaths is in the finals in the Best Christmas Counter Range category.

Above: Adriana wearing traditional Ghanaian kente cloth during a holiday in Ghana.
Above: Adriana wearing traditional Ghanaian kente cloth during a holiday in Ghana.

Adriana was delighted to hear the “amazing news” that her ranges are up for two awards in The Henries. As she said “I’m now a mum of three young boys, only giving birth to my youngest at the end of 2019. So, finding time to design these ranges has been a challenge. Working until 3am has now become my ‘new normal’ and I’m proud to call myself a ‘mumtrepreneur’. Being nominated for two awards just shows that all my hard work and commitment has paid off.”

Above: One of the designs in Mrs Lovesy’s Pride range that is up for a Henries award.
Above: One of the designs in Mrs Lovesy’s Pride range that is up for a Henries award.

Adriana is also to participate in the Diversity panel discussion that will form part of the GCA Conference and AGM that will take place on November 4. (See separate story on this edition of PG Buzz for more details).

Top: One of the designs in the new Mrs Lovesy card collection.

 

MORE NEWS
story 1 feature pic
 
Waitrose, Morrisons, Asda, John Lewis and Sainsbury’s all highlight environmental gains for this Christmas...
story 3 feature pic (2)
 
A WJB greeting card takes on a telling role in the major blockbuster ...
story 2 feature pic
 
Retailers and card publishers are urged to contact their MPs as well as Royal Mail and Ofcom...
story 4 feature pic
 
A jam-packed agenda of top speakers confirmed for the inaugural SILC...
story 5 feature pic
 
Adam and Harriet de Wolff, co-owners of The Indigo Tree reveal the top sellers in their two shops...
story 1 feature pic
 
Celebrity revelations, endorsement and a significant birthday puts cards and calendars in the spotlight ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter