Adriana Lovesy, founder of the Mrs Lovesy greeting card company is no stranger to hard work and application – often working until 3am, juggling running her business with looking after her three young boys (all under the age of five) – but this double Henries finalist reveals that much of her inspiration comes from the strength and tenacity of her Ghanaian grandmothers.
In tribute to these significant women, and to coincide with Black History Month, Adriana felt compelled to create a special greeting card collection.
The exquisite card designs in the new collection are embellished with red, yellow and green crystals, which are the Pan-African colours.
Here, in the first of a series to mark Black History Month, Adriana shares her views: “Over the past couple of months, an immense shift in the culture has occurred. We’ve witnessed the pursuit of justice for black people on the global stage, with individuals from every background pulling together in solidarity. It has produced an emerging community of support, particularly on social media, that builds each other up despite the divisions we face.
Complementary to this, businesses and companies owned and run by black individuals are receiving exposure as awareness of the under-representation in the market space comes to light. I have seen the diligent nature of the black men and women in business as they overcome challenges and thrive.
I have been lucky enough to be inspired by my Ghanaian grandmothers who owned their own successful businesses.
My new range, launched to coincide with Black History Month celebrates the strength of the black women who inspired me.”
Mrs Lovesy has reached the finals in two categories of The Henries 2020. The Pride range is up for an award in the Best Handmade or Hand-finished Range category while Christmas Wreaths is in the finals in the Best Christmas Counter Range category.
Adriana was delighted to hear the “amazing news” that her ranges are up for two awards in The Henries. As she said “I’m now a mum of three young boys, only giving birth to my youngest at the end of 2019. So, finding time to design these ranges has been a challenge. Working until 3am has now become my ‘new normal’ and I’m proud to call myself a ‘mumtrepreneur’. Being nominated for two awards just shows that all my hard work and commitment has paid off.”
Adriana is also to participate in the Diversity panel discussion that will form part of the GCA Conference and AGM that will take place on November 4. (See separate story on this edition of PG Buzz for more details).
Top: One of the designs in the new Mrs Lovesy card collection.