Hallmark Prepares To Go On The Road

Hallmark is thinking big about its annual January Roadshow programme. 

“We are doing more large shows than in previous years,” confirms Amy Banks, Hallmark’s trade events and marketing manager. The publisher has revealed the 12 locations it has selected in the UK and Ireland to showcase its 2019 Christmas collection and other products.

Kicking off on January 8 (in Belfast), the ‘tour’ extends to January 23 with final shows in Dublin and Manchester.

Above: Intimate editorial and contemporary artwork combine on this Hallmark Christmas card design.
Above: Intimate editorial and contemporary artwork combine on this Hallmark Christmas card design.

Other cities hosting the roadshow include Aberdeen, Bradford, Birmingham, Cork, Edinburgh, Exeter, Newcastle, Norwich and Watford.

Above: The Belfry, near Birmingham is one of the venues that is being used for the January Roadshows.
Above: The Belfry, near Birmingham is one of the venues that is being used for the January Roadshows.

The theme of this year’s Roadshow programme is the Magic of Christmas for All. Alongside its extensive Christmas collection Hallmark will also be launching its new range of everyday gift presentation, the third phase of its Hallmark Studio range as well as an extended licensed product offer.

Above: Hallmark’s Amy Banks (left) with         marketing teamster, Tamysn Johnston-Hughes.
Above: Hallmark’s Amy Banks (left) with marketing teamster, Tamysn Johnston-Hughes.

Here is the full list of the Hallmark January 2019 Roadshows:

Aberdeen – The Aberdeen Hotel – 9 January

Edinburgh – Norton House Hall – 15-16 January

Newcastle – Ramside Hotel – 22 January

Bradford – Hallmark, Dawson Lane – 9 January

Birmingham – The Belfry Hotel and Resort – 15 January

Manchester – Mottram Hall Hotel – 22-23 January

Exeter – Exeter Court Hotel – 9 January

Watford – Mecure Watford, 16 January

Norwich – Mecure Norwich – 22 January

Belfast – Wellington Park Hotel – 8-9 January

Cork – Rochestown Park Hotel – 15-16 January

Dublin – Herbert Park Hotel – 22-23 January

Above: Hallmark’s Christmas 2019 line-up covers all relations and caption needs.
Above: Hallmark’s Christmas 2019 line-up covers all relations and caption needs.

Top: The theme of Hallmark’s January Roadshow is Magic of Christmas for All.

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