Hallmark gives indies the wherewithal to be more social

Hallmark’s roadshows give visitors a chance to see what is new for 2018, including Christmas lines and Everyday.
Hallmark’s roadshows give visitors a chance to see what is new for 2018, including Christmas lines and Everyday.

Hallmark is adding some extra sparkle to its Christmas Roadshows in January, by introducing masterclasses at three of the venues.

The free to attend special masterclasses will take place at Hallmark’s Roadshow in Manchester (15, 16 January), Dublin (22, 23 January) and Borehamwood, Herts (25 January). The 30 minute masterclasses are free to anyone attending the roadshows.

“We are excited to launch this new chapter of roadshows with our customers,” says Ellen Harrison, marketing and event manager at Hallmark. “The roadshows not only showcase new product but also the new masterclasses will equip our customers with knowledge to take back to their store to help them drive their business forward in key areas they’ve told us they struggle with or are interested in learning more about.”

Here Ellen explains what will be covered…

Hallmark’s new collection of giftwrap will be on display at the 2018 roadshows
Hallmark’s new collection of giftwrap will be on display at the 2018 roadshows

Social Media Master Class

The class will help you understand the growth potential through social channels, as well as easy advertising opportunities to widen your customer base, while highlighting classic errors and does and don’ts when managing your company’s social media channels. The class last 30 mins with time for questions afterwards and includes a free social media guide to take home.

The Itty Bittys have been a strong seller for Hallmark
The Itty Bittys have been a strong seller for Hallmark

Visual Merchandising Masterclass

This class will give you an understanding of displaying principles, helping you to create an impactful window display and in store hot spots while equipping you with the knowledge of current techniques within the industry to take back to your store. The class last 45 mins with time for questions afterwards and includes a free visual merchandising guide to take home.

Noah’s Ark is new in the Itty Bitty range for 2018
Noah’s Ark is new in the Itty Bitty range for 2018

Trend Forecast for 2018 Masterclass

This class will highlight the key trends during 2018 helping you to understand what customers will be shopping for throughout the year. To help you stock the next must have item, style or trend. The class last 30 mins with time for questions afterwards.

Visitors to the Hallmark roadshows will be among the first to see the company’s newest products, including Christmas 2018 cards and gift wrap, the latest Itty Bittys, as well as the new gift presentation range launching in January. Full details of all the masterclasses and roadshows can be found at www.hallmark.co.uk/roadshows.

 

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