GOTY shortlist 2025 revealed

Tough judging session sees greeting card publishers’ products in 16 categories

 

Just a day after over 120 judges finished their work, the Gift Of The Year 2025 shortlist has been unveiled, with card publishers appearing in no less than 16 of the 20 categories.

“We received an overwhelming number of entries this year, with over 900 received,” confirmed PR and marketing manager Chris Workman from awards organiser The Giftware Association.

Above: Rosie Made A Thing has been picked in three categories
Above: Rosie Made A Thing has been picked in three categories

As well as the 15 companies shortlisted for Cards, Wrap & Stationery, the expanded products from publishers also appear in Affordable Gifts; Beauty, Bath & Spa; Children’s, Educational & Pre-School; Contemporary Gift; Design & Craft; Ethical & Sustainable Gift; Fashion Accessories, Textiles & Jewellery; Festive & Occasions; Garden & Outdoors; Health, Wellbeing & Accessible Gifts; Heritage Gifts including Commemorative, Collectable & Charitable; Home & Kitchen; Home Fragrance; Made In The UK; and Pet Gift – the full shortlist is available here.

Rosie Made A Thing, The Little Dog Laughed, Nicole Elders, Fox Under The Moon and Widdop And Co top the list for publishers with three places apiece on the shortlist, while Meg Hawkins, Sam Jayne Design, Go La La!, Santoro, Letterbox Love, Coffeenotes, Border In A Box and Yop & Tom each appear twice.

Above: The Art File’s Storybook range has made the list
Above: The Art File’s Storybook range has made the list

Chris added: “These entries represent the most exciting, unique, and commercially-viable products in the industry. The judges have been judging for three weeks, with many reporting that it has been one of the toughest years yet as the standard of products has greatly increased with so many great products to choose from.”

Following the online judging by over 120 retailers and industry folk, which ended yesterday 2 January, the next stage is the live judging round, which will take place at Spring Fair over 2-5 February at Birmingham’s NEC, where the judges get the chance to see, touch and experience the products in person, and also showcases the products in the Gift Of The Year pavilion for all visitors and exhibitors to view.

“Over 230 brands took part, with over 100 new to the awards,” Chris said.“It’s been a bumper year with lots of new exciting brandsand also lots of exciting new products too, with the shortlist slightly bigger this year to allow more brands to shine.

“The general consensus from the first round of judging is that there were some amazing products entered with the judging very tough. The new categories have been very well received too, with Made In The UK one of the top categories this year.

Above: Nicole Elders’ work appears in three categories
Above: Nicole Elders’ work appears in three categories

“All entries showcased the creativity, innovation, and quality of the home and gift industry. Our panel of judges has carefully reviewed the first round of submissions to select the very best products in each category.”

Following the live judging, the winners will be revealed at The Gift Awards 2025, alongside the winners of The Greats gift retailer awards, a prestigious black-tie ceremony taking place at the Royal Lancaster Hotel in London on 15 May 2025. This event will unite the industry, celebrating the finest products and recognising the hard work of the brands and suppliers that make the home and giftware world so vibrant.

The full Gift Of The Year 2025 shortlist is available here, publishers nominated are:

Cards, Wrap & Stationery       GOTY Shortlist 2025 pic 4

Botanical Design Stencil, Another Studio

Coaster Cards By Sam Jayne, Sam Jayne Design

Flower Seed Calendar, Border In A Box

Gardening Journals, Yop & Tom

Gift Kindly Recycled Xmas Wrapping Paper, Talking Tables

Let’s Get Organised, From You To Me

Make Your Own Lovable Lobster, Clockwork Soldier

Monthly Planner 2025, Coffeenotes (Epic Print)

Mushroom Print Recyclable Eco Paper Sticky Tape, Also The Bison

Sticky Jots, Rosie Made A Thing

Storybook Cards, The Art File

The Book Cafe Swing Card, Santoro London

The Logbooks – Send Me Instead Of A Card, Onneke

Wallypops 3D Cards, Ink And Ivy Group

Write Me Roses, Pikkii

Affordable Gifts

A Hug In A Book – Fox Under The Moon

Happy Hour Cocktail Book, Rosie Made A Thing

Walkies Treat Tins, The Little Dog Laughed

Beauty, Bath & Spa

The Signature Hand Cream Collection, Meg Hawkins

Children’s, Educational & Pre-School

Peppa Pig Rainbow Reward Chart, Widdop And Co

Thoughts & Feelings Collection For Children, Fox Under The Moon

Contemporary Gift

Seeded Card & Bracelet , Letterbox Love

Design & Craft

Calligraphy County Maps, Nicole Elders

Ethical & Sustainable Gift

Vent For Change Luxury Collection, Vent For Change

Fashion Accessories, Textiles & Jewellery

Bamboo Socks, Belly Button Designs

Boxed Gold-Plated Sterling Silver Jewellery Cards, Crumble & Core

For Her Silver-Plated Beaded Bracelets, Letterbox Love

Festive & Occasions

13 Nights of Halloween Advent Calendar, Something Different Wholesale

Christmas Coaster Cards By Sam Jayne, Sam Jayne Design

Festive Favourites Advent Calendar, Gibsons

Filthy Gorgeous Seasonal, Go La La!

Pirouette Countdowns 3D Advent Calendar, Santoro London

Garden & Outdoors

Flower Seed Calendar, Border In A Box

Gardening Journals, Yop & Tom

Health, Wellbeing & Accessible Gifts

Serenity Wellness Planner Collection, Widdop And Co

Thoughts & Feelings Collection For Children, Fox Under The Moon

Thoughts Vs Facts Notepad, Sunshine Lane

Heritage Gifts inc Commemorative, Collectable & Charitable

Royal Shakespeare Company x Nicole Elders – Master Of Insults, Nicole Elders

Home & Kitchen

Calligraphy County Maps, Nicole Elders

Fred, Mushroom Collection, Widdop And Co

Magnificent Mugs, Rosie Made A Thing

Home Fragrance

Funny Smells Fragrance Sticks, Go La La!

The Signature Home Fragrance Collection, Meg Hawkins

Made In The UK

Pack of 3 Stitched Notebooks Tutti Frutti, Coffeenotes (Epic Print)

Pet Gift

Dog Walkers Bag, The Little Dog Laughed

Pet Gift Walkies Treat Tins, The Little Dog Laughed

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