Get write on with Moonpig

Online greetings retailer’s new app boost for ‘lost art’ of handwriting

 

As the UK celebrated National Handwriting Day, Moonpig launched a new AI feature that allows its cards to be more personalised than ever.

Calling on the nation to bring back the lost art of handwriting, the online greeting card platform is helping customers create their own font with their own writing, whether you loop your Ls or add hearts above your Is.

Above: Moonpig’s new app feature creates and stores your personalised font
Above: Moonpig’s new app feature creates and stores your personalised font

And Moonpig marked National Handwriting Day yesterday, 23 January, by giving customers the chance to send a free personalised card when using the new feature on the app, saying it was “the perfect opportunity to reignite the lost art of handwritten messages”.

The feature lets customers digitise their writing and add it to any card design by selecting handwriting in the toolbar, then using a finger or stylus to draw each letter on the screen just as if you were using pen and paper.

Once the letters are in the app, type the message as usual and it will appear in your personal handwriting – and the font can be saved to be used again.

Moonpig CEO Nickyl Raithatha said: “We’re all about helping people connect with their loved ones in more meaningful ways, and our new handwriting feature adds a whole new dimension of personalisation to our cards.

Above: Nickyl Raithatha says a handwritten card is special
Above: Nickyl Raithatha says a handwritten card is special

“There’s something truly special about seeing your own handwriting on a card, and we’re thrilled to have been able to bring this to our customers in time for National Handwriting Day.”

Meanwhile, the National Literacy Trust has reported only 28.7% of eight to 18-year-olds said they enjoy writing in their spare time last year, although twice as many said they enjoy writing at school.

The importance of handwriting is something Chris Leonard-Morgan, stationery champion and founder of London Stationery Show, which runs at Islington’s Business Design Centre on 13-14 May, is passionate about as he believes handwriting is more important in the digital world than ever before.

Chris explained: “With every new piece of research on the subject, it becomes more and more clear that writing and drawing by hand is not only a crucial life skill but that it enhances cognitive development, and improves memory and creativity. It actually does us good. How powerful is that?”

Above: Many youngsters say they enjoy writing at school, but less so in their spare time
Above: Many youngsters say they enjoy writing at school, but less so in their spare time
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