As part of its commitment to promote and protect greeting card sending, the GCA has just gone live on a brand new Spring Seasons Toolkit that retailers can easily download from the association’s website free of charge right up until the 2018 events.
The new artwork, which has been created specifically by the UKG creative studio, includes posters as well as imagery suitable for social media purposes, for each of the four Spring Seasons events. This initiative was first instigated last year by buying group Cardgains in an effort to offer support to independent retailers who were bemoaning the lack of suitable promotional items to enable them to wave the flag for the Spring Seasons.
“It is great that we can look to build on the success of last year’s toolkit with this gorgeous new artwork that has been so generously created for everyone by UKG,” commented Sharon Little, ceo of the GCA.
“And, for the first time, the PoS also incorporates the new greeting card industry tagline ‘Send a card, deliver a smile’ which won a landslide victory at our polling station at PG Live.”
Retailers, irrespective of whether they are GCA members or not, are invited to download the imagery to either print themselves or to give the files to their printer.
Helping retailers to make the most of any spring seasons promotions they are planning on running, the GCA also suggests using its updated list of local press contacts, which can be automatically downloaded here, covering the whole of the UK.
For of the Spring Seasons there is artwork for landscape and portrait format posters (across A1, A3 and A4 sizes) as well as social media banner imagery for Facebook and Twitter and images for company email sign offs.