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GCA goes live with new Spring Seasons Toolkit

As part of its commitment to promote and protect greeting card sending, the GCA has just gone live on a brand new Spring Seasons Toolkit that retailers can easily download from the association’s website free of charge right up until the 2018 events.

Above: The Valentine’s artwork lends itself to promote the event as a friendship as well as a lovers send.
Above: The Valentine’s artwork lends itself to promote the event as a friendship as well as a lovers send.

The new artwork, which has been created specifically by the UKG creative studio, includes posters as well as imagery suitable for social media purposes, for each of the four Spring Seasons events. This initiative was first instigated last year by buying group Cardgains in an effort to offer support to independent retailers who were bemoaning the lack of suitable promotional items to enable them to wave the flag for the Spring Seasons.

Above: As with all the events, the poster artwork has been configured in both landscape and a portrait option.
Above: As with all the events, the poster artwork has been configured in both landscape and a portrait option.

“It is great that we can look to build on the success of last year’s toolkit with this gorgeous new artwork that has been so generously created for everyone by UKG,” commented Sharon Little, ceo of the GCA.

“And, for the first time, the PoS also incorporates the new greeting card industry tagline ‘Send a card, deliver a smile’ which won a landslide victory at our polling station at PG Live.”

Above: Handscripted lettering gives the Father’s Day items an ontrend look.
Above: Handscripted lettering gives the Father’s Day items an ontrend look.

Retailers, irrespective of whether they are GCA members or not, are invited to download the imagery to either print themselves or to give the files to their printer.

Helping retailers to make the most of any spring seasons promotions they are planning on running, the GCA also suggests using its updated list of local press contacts, which can be automatically downloaded here, covering the whole of the UK.

For of the Spring Seasons there is artwork for landscape and portrait format posters (across A1, A3 and A4 sizes) as well as social media banner imagery for Facebook and Twitter and images for company email sign offs.

Above: One of the social media banners that also form part of the PoS suite of items.
Above: One of the social media banners that also form part of the PoS suite of items.
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