Talented creative takes on licensing partnership with Woodmansterne
In a very happy full circle story for both parties, talented greeting card creative Stephanie Dyment has forged a significant licensing agreement with Woodmansterne Publications for her designs to appear as designated ranges.
Prior to setting up her own greeting card company in January 2015, Stephanie Dyment Card Company, with her husband and popular sales agent Ashley Leatherland, Stephanie had worked as part of the Woodmansterne studio team for seven years.
It was while working for Woodmansterne that Stephanie won the Most Promising Young Designer Or Artist award in The Henries 2005, in the same year the Stephanie Rose range she’d created for the publisher won the Best Trend range.
Ironically it was the success of her own card publishing business that sparked Stephanie’s decision to return to working solely on a licensing basis.
“Covid gave me time to reflect and reassess what and how I was spending my time – largely looking at spreadsheets, organising print runs and being involved in the admin of a growing business, leaving me very little time for the creative side,” admitted Stephanie.
Having always kept in touch with Woodmansterne’s art director Ian Blake, the pair met up and the working relationship was rekindled – “I trust Ian implicitly. He’s so talented with a total commitment to design and production quality,” said Stephanie.
Ian is equally delighted to be back working with Stephanie through the licensing agreement. “It is so great to get the dream team back together, looking forwards together,” said Ian.
“I call Stephanie the master mixologist – I don’t think I’ve ever come across any designer who has such a talent in mixing colours and iconography in such an original way, yet remaining true to what is needed from a greeting card.”
The inaugural greetings collection, branded Paper Chain By Stephanie Dyment, has recently been launched by Woodmansterne into retail, comprising 28 occasions and relations designs with nine blank and birthday cards, all featuring copper foiling and accompanied by a distinctive patterned envelope.
The new arrangement with Woodmansterne is in addition to an ongoing licensing relationship Stephanie has with Glick for giftwrappings.
“I’m so happy that I can now concentrate my efforts on creating the best greeting card designs for Woodmansterne and giftwrap ranges for Glick,” said Stephanie. “I’m also looking forward to getting messy and experimenting with new art techniques and styles.”
Top: The inaugural Paper Chain By Stephanie Dyment card collection from Woodmansterne spans 37 cards