Department store Elys of Wimbledon (part of the Morley Stores group) pulled out the stops to create a personal Mother’s Day for its customers by joining forces with Woodmansterne and other leading brands in other product sectors to create a personalisation event in the store.
A dedicated area in the busy Wimbledon-based department store became a Woodmansterne creative hub in the run up to Mother’s Day with the publisher’s designer Beth Lewton on hand to offer customers buying any of the cards additional calligraphy/brush lettering, small watercolour illustrations on the envelopes as well as additional gems/embellishments.
Kate Leach, Woodmansterne’s head of marketing, who was on hand during the personalisation initiative said the customer interest “was fabulous. Footfall was good and customers were very engaged. We were certainly kept busy!”
As Morley Stores’ card buyer Kate Neligan commented, not only did the activity generate sales for the retailer, but it added to the store experience. “Seeing the Woodmansterne design talent creating extra special cards was a real treat for us all – our customers loved the personal touch.”
While Woodmansterne was the only card publisher to be involved in the Elys’ personalisation event, the brand was in good company, joining Aspinal, Barbour, Corkcicle, Molton Brown, Posh Totty and Radley who each offered a different personalised proposition.
Top: Woodmansterne designer Beth Lewton in action in Elys of Wimbledon.