Elvis Was In The Building For Danilo’s 40th Party

Danilo is well known for pulling out the stops with its calendar signings and licensed card ranges, but it certainly hit new hits with its 40th birthday celebration, which took place last night (October 18) at London’s landmark building, the high rise Leadenhall Building aka the ‘Cheese Grater’.

It was a date to remember as hundreds of leading licensors, retail customers, business associates and members of the Danilo team enjoyed the incredible views, lavish hospitality and, in keeping with the publisher’s first signing, entertainment from a leading ‘Elvis’ performer.

Above: As Elvis was the first licence Danilo ever signed, it was inspired idea to have a great soundalike lookalike act to entertain attendees.
Above: As Elvis was the first licence Danilo ever signed, it was inspired idea to have a great soundalike lookalike act to entertain attendees.

Daniel Prince, managing director welcomed everyone before handing over to the ‘Calendar King’ aka, his father, founder of the company, Laurence Prince.

Above: Daniel Prince welcomed the guests.
Above: Daniel Prince welcomed the guests.

“Looking back over the last 40 years, many things have changed…40 years ago, or even 30 years ago, the only time Amazon was mentioned was in a Geography lesson on South America,” said Laurence. He added that the company’s growth and diversification into greeting cards and wrappings would “not have been possible without the support of licensors, retailers and most of all, the Danilo family,” referring both to his blood relatives (notably his wife Josephine) as well as members of staff.

Above: Laurence Prince said the biggest thanks for the last 40 years had to go to his wife Josephine.
Above: Laurence Prince said the biggest thanks for the last 40 years had to go to his wife Josephine.

Although Laurence has handed the day to day running of the business to his son Daniel earlier this year, he assured guests and staff that he has not intention of retiring.

“I have enjoyed my first 40 years with Danilo, but have no intention of riding off into the sunset…Thank you all for your support in the past and hopefully the future.”

 

Top: (Second right) Danilo founder Laurence Prince with his wife Josephine and Daniel Prince, md of the company and his wife Jodi.

 

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