Dragonfly Cards shows more initiative in milestone birthdays celebration

Rita Knibbs (left) and Rachael Barnes.
Rita Knibbs (left) and Rachael Barnes.

Winner of The Retas award for Best Retail Initiative in 2016, Knaresborough-based retailer Dragonfly Cards and Gifts has not stopped in coming up with creative ways to engage with its community and draw more customers into the shop.

This time, the promotion celebrates something we can do nothing about – ageing! The retailer mother and daughter duo – Rita Knibbs and Rachael Barnes – are both celebrating big birthdays this year (65 and 40 respectively) which gave them the idea of extending their own milestones to a year long competition for customers who are also celebrating a ‘big day’ or anniversary.

Above: Poster made to publicise the event at Dragonfly Cards and Gifts.
Above: Poster made to publicise the event at Dragonfly Cards and Gifts.

“Any customer celebrating a milestone this year can enter into a prize draw and we’ll pick a winner out each month,” explains Rachael.

Rachael and Rita have already amassed range of prizes, including goody bags full of cards, experience day vouchers and plush. Suppliers, including Cherry Orchard, Noel Tatt, Carte Blanche and Woodmansterne are among Dragonfly’s suppliers to have generously donated prizes.

The milestones competition is already adding to the buzz of the shop.
The milestones competition is already adding to the buzz of the shop.

Of the competition, which is being actively promoted by eye-catching posters instore and on Dragonfly’s Facebook page, Rachael said: “We thought it was good to give something back to our customers in our special year. It is already creating a buzz around the store.”

This follows on from Dragonfly’s full promotional programme which has included a Design a Beanie Boo competition as well as a Thank You Teacher initiative in the last few months.

Rachael and Rita at The Retas 2016 with the trophy for Best Retail Initiative for the shop’s 10th anniversary promotional programme.
Rachael and Rita at The Retas 2016 with the trophy for Best Retail Initiative for the shop’s 10th anniversary promotional programme.

* Retailers can still enter The Retas 2018 greeting card retailer awards (for both the general categories as well as the Best Retail Initiative award). The closing date in 23 March 2018. Enter now!

 

 

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