Danilo and Carousel Calendars are among the front runners to become Products of Change (POC) members as part of the two companies’ respective sustainable journeys. The Products of Change international digital membership platform, which has a mission to drive sustainable change within all consumer products (including greeting cards, calendars and stationery), has seen 250 members join in its very first quarter.
Since officially launching the sustainability hub on 1 January 2021, POC (partly owned by PG Buzz directors) has seen all manner of companies, brands, retailers, agencies, trade suppliers and supporting bodies join up as members.
“To see so many sectors working together and sharing their sustainable journeys openly is testament to the foresight and leadership we have within our industry to build a better future,” commented Helena Mansell-Stopher, founder of Products of Change.
Danilo, Carousel Calendars and partyware company Amscan have been among the first companies to commit to POC, joining the strong roster of members which include BBC Studios, Natural History Museum, Asda, Discovery, Dreamtex, Hasbro, Lego, Licensing International, Viacom CBS, Tesco, MDR Brand Management, Character World, The Point. 1888, CPLG, Brands In, Nutmeg Licensing, Brand Focus, Kids Industries, Dependable Solutions, Ellen MacArthur Foundation and Recoup, among many others, all of whom are looking to build sustainable practices within their respective businesses.
Commenting on the company’s involvement with POC, Daniel Prince, managing director of Danilo told PG Buzz: “We are very proud to be among the early members of Products of Change as sustainability is at the core of our forward mission to be carbon neutral by 2024.”
Both Carousel Calendars and Danilo have established ‘green teams’ within their respective companies and share their motivation, progress and aims on the POC site in the news section as well as on a podcast and webinar that are hosted on the online hub. Their POC membership follows on from the two companies forging a sustainability working group at the start of last year.
The last three months since its official launch as a membership organisation has seen Products of Change gain considerable ground on many fronts and in different sectors.
Some of the highlights include bringing leading brands together to work on embedding sustainability requirements into their licensing agreements; engaging with world leading names from the sports sector to create a set of guidelines for events and merchandising; and has been working with DEFRA (UK Gov), The Children’s Literacy Trust and Wastebusters (the leading environmental education not for profit organisation) to build the first global recycling infrastructure to recycle toys) through an initiative called Recycle to Read. Also, due to the recent legislation changes throughout Europe and the UK Products of Change has also forged close links with Recoup (the national charity developing plastics recycling) to inform and consult industry for the new plastics tax.
Meanwhile, as part of its global mission, POC has also opened up dialogue with the Beijing Government through its Open Beijing initiative to work on improving the sustainable supply chain. “We have achieved a lot in our first quarter, but this has been down to the support and input from leading organisations, such as the Ellen MacArthur Foundation as well as the will and passion of our members,” Helena underlines. “The only way to shift our industry forward is to work together, and this is exactly what we are doing, across all sectors. It’s pretty phenomenal and I’m so proud of the work the Products of Change group is already achieving and as more members join, we will be able to achieve even more,” Helena added.
Products of Change membership is open to all businesses, organisations and individuals.
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Top: Products of Change is a membership hub which helps companies on their sustainable journeys through sharing news, best practices, encouraging peer to peer learning.