Counting Stars, launched as a standalone sibling brand to Five Dollar Shake is to be merged into the parent brand for simplicity’s sake.
Explaining more, Matt Genower, who co-owns Five Dollar Shake with his wife Beth told PG Buzz: “It’s been five years since Counting Stars was launched and just as we had hoped, it’s found new customers while not alienating Five Dollar Shake’s own loyal retailers.”
The rationale of initially maintaining Counting Stars as a separate brand, was to enable it “to find its own natural homes at retail,” elaborates Matt. And, as Matt confirms, in the card racks it has proved itself as a strong sibling. “There are many Counting Stars designs which give Five Dollar Shake’s top sellers a run for their money!” he admitted.
However, as Matt summed up “Now is the time for simplicity; for our customers, for us – for everyone!”
As a result of the merger, for the first time since the launch of Counting Stars, orders for both brands can be fulfilled together.
Merging Counting Stars and Five Dollar Shake is not the only way the company has been involved in moving things closer together. Having been a pioneer in providing retailers with attractive social distancing signage for their shops in readiness for their re-opening, as soon as it was announced earlier this week that the 2 metre rule had eased to 1 metret, the publisher updated the artwork to reflect that and has made the posters widely available, irrespective of whether you are a retail customer or not.
Top: Beth Genower at the start of the Counting Stars journey which coincided with the company licensing the rights to quote Scott Fitzgerald’s writings on its products.
