Rosanna Rossi has come up with a ‘sweet’ way of marking the greeting card company’s 10th anniversary.
The first 10 buyers to place an order with the publisher at PG Live (Tuesday 4 June and Wednesday 5 June on Stand 431) will receive an impressive presentation bag of gorgeous handmade chocolates specially made by a chocolate shop in the Cotswolds, close to where the publisher is based.
The company was founded by mother and daughter team Filippa Whitford and Anna Nelson. Following a change in career as an interior textile designer that Anna joined forces with her mother Filippa who worked within the greeting cards industry as a fine artist. “We both love design and high-quality paper goods, and began creating our own collections combining both styles on to greeting cards,” explains Anna.
The name Rosanna Rossi derives from a play on sibling names ‘Rosalba’ and ‘Anna’, Rossi is the Italian maiden name of co-founder Filippa.
The family connection has been strengthened further with Troy Nelson, Anna’s husband coming into the business.
Anna shares some of the highlights and a few lowlights of the company’s first decade.
What have the highlights been?:
“Building a strong relationship with our suppliers, agents, distributors and loyal customers, for which we are hugely grateful.
Moving to a new office with picturesque views across the Cotswold hills. It’s a joy working amongst such an inspiring landscape.
Spending a few years in Australia and gaining a fresh outlook on the business.
Being nominated in 2014 as a finalist in the ‘Most Promising Young Designer‘ category at The Henries Awards.”
And what about the lowlights?:
“There was a stage during the early days where things got a little tough and second guessed ourselves. Fortunately we learnt from the tough periods and used these experiences as lessons to build and improve.”
What advice would give yourself now?:
“Be more brave and confident with your creative style. Trust your instinct as more often than not, it’s always right!”
Top: This year will be a Happy Anniversary for Rosanna Rossi. This is one of the designs from its Kirra collection.