CBG backs indies with major plush and gift launch

Publisher supports Me To You ranges with window comp and social media tools

 

Carte Blanche Greetings has hit the ground running with its first major plush and gift launch since 2020, bringing in work from artists and designers for a core offering of Signature and Essentials, with capsule collections of trend-led gifting.

And there’s to be a window display competition for indie stores with a range of prizes for the winner, including a visit from a Tatty Teddy costumed character.

With Covid putting the brakes on CBG’s plans for a biennial core refresh with an annual capsule update, marketing manager Grace Elphinstone said the company’s aim is to offer “great product to drive consumers into retail again”.

Above: A colour explosion with the Essentials look
Above: A colour explosion with the Essentials look

The Me To You Everyday plush and gift range hits stores in April with a refreshed look and new formats in the bestselling Signature and Essentials ranges, the Everyday 23 range also includes two beautiful trend-led capsule ranges, Lakeview and Tropical Oasis.

With a calming watercolour palette, Lakeview transports you to your happy place with a collection of pampering and wellbeing gifting. Tropical Oasis, with its more functional gifting lines, speaks to the trend of creating a sanctuary at home, gardening and crafting, while embracing the great outdoors and house plants.

For those special sends with greater sentiment, CBG’s Signature look incorporates hand-drawn illustrations which capture the spirit of Me To You, and feature premium finishes and bestselling product formats.

Above: Create a sanctuary with the Tropical Oasis capsule range
Above: Create a sanctuary with the Tropical Oasis capsule range

And the Essentials look covers everyday occasion and relations-based sends, bringing together an explosion of colour and femininity combined with great value for money.

Grace added: “We ensure we provide retailers with a solid core offering of proven bestsellers in Signature and Essentials, and introduce trend-inspired concepts for capsule. Often, when these formats perform particularly well and the trend becomes more mainstream, we move them into core.

“Me To You always works best when a consumer knows they can go to a retailer and buy into the full range. It’s a go-to brand for love and sentiment with huge brand awareness and we know consumers will buy Me To You gifts throughout the year for different occasions and relationships so retailers who offer a full plan always do far better than those who only offer a limited selection.”

Above: Lakeview has a calming watercolour palette
Above: Lakeview has a calming watercolour palette

For plan buyers there’s POS support which retailers can add free of charge to their orders, and the 2023 launch will be supported with window posters, shelf liners, header boards and ceiling danglers tailored to the size of the plan purchased.

Greeting card customers can buy into one of the Specialist plans to ensure they can create theatre in store, which is something grocers and non-card specialists are unable to do in the same way.

Grace said: “We’ll be supporting this further with a competition for the best window display rewarding the winner with a range of prizes including a Tatty Teddy Costume Character visit for the winning store. And, throughout the year we have a range of additional consumer promotions planned to help support the launch.”

Above and top: the Signature look incorporates hand-drawn illustrations
Above and top: the Signature look incorporates hand-drawn illustrations

With a social media following above 223,000, CBC is set to use this fan army to help independent retailers, with a new dedicated Stockists Page space on the MetoYou.com website where anyone who buys into a gift and plush or greeting card plan will be listed as an Official Stockist on the site.

“We also know that social media is an important tool for retailers themselves,” Grace added, “and, as well as sowing stories about the launch to our fans and influencers, we’ll also be providing independent retailers with their own social media packs including amendable press release and lifestyle imagery so they can create their own coverage.

”There’s a lot going on as we know it’s tough for indies so want to support them as much as possible,”

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