Independent card and gift retailer, Alison Ireland, owner of Cloudnine in Market Deeping is spearheading the#LoveDeepings campaign to encourage people to use their local shops and services. The aim is to boost the local economy by £3m a year through every adult in the town spending £5 a week locally instead of online.
“The #LoveDeepings campaign will hopefully serve to raise the importance of supporting local,” Alison told PG Buzz.
“It is a little different to many campaigns as in it is not just for retailers but for all sectors of business and services locally. However we are initially focusing on retail to give the campaign a good foundation as it is something with which people identify,” Alison continues.
Alison said the video, which is hosted on the town’s Facebook site, and the campaign would not have got off the ground without the enthusiasm of other local businesses, from other retailers, eating establishments and even window cleaners.
Click play to watch the #LoveDeepings video (a funny out takes one follows swiftly afterwards)
The local Deepings Business Club, of which Alison is heavily involved has been instrumental in the campaign.
At the official launch on Tuesday (May 7), different agencies across the community were united, “from councillors to volunteer groups to different sector businesses, in a bid to form a partnership to promote local,” explained Alison.
The campaign is now building up to Fiver Fest Fortnight at the end of May, conceived to support the £5 message.
Alongside the launch of Love Deepings, the Business Club will also be launching the 2019/2020 Deepings Business Awards as well as plans for the Deepings Community Fund which are to launched later this year.
Cloudnine is in the finals of The Greats 2019 gift retailing awards which are organised and owned by PG’s sister title, Progressive Gifts & Home
Top: A still from the #LoveDeepings video.