Card Factory Expands Massively Down Under

Card Factory has now opened 356 branded concessions across the entire retail network of The Reject Shop, Australia’s leading value retailer.The exclusive five-year supply agreement with The Reject Shop is Card Factory’s first international partnership and follows a successful trial that started last year which has resulted in an increase in the number of cards sold in the Aussie value chain.

Card Factory has leveraged its own customer insights and learnings from the trial to curate a value-led range of over 1,200 single everyday greeting cards to go on sale in each of The Reject Shop’s branches.

Above: The Card Factory concession in The Reject Shop.
Above: The Card Factory concession in The Reject Shop.

Karen Hubbard, ceo of Card Factory, said: “We are delighted to have completed the roll out of our partnership with The Reject Shop. Their customers’ response to our products is testament to the strength of our quality value offer and we believe that with this partnership, we have the potential to be the leading greeting card retailer in Australia. This is our first international partnership and we are excited about the opportunity to apply this model in other markets.”

Alongside the national roll out of everyday cards, Card Factory has also executed its first seasonal event for The Reject Shop. Even with a reduced footage compared to last year’s Valentine’s Day card offer in The Reject Shop, it saw substantial volume growth and overall sales revenue.

Above: Card Factory’s Valentine’s proposition in The Reject Shop went down well with shoppers.
Above: Card Factory’s Valentine’s proposition in The Reject Shop went down well with shoppers.

Card Factory has announced the appointment of Jennifer Lawrence as Executive Director of People. Jennifer will lead Card Factory’s people strategy, focusing on developing its employee engagement across its UK network which now spans over 1,000 stores, in addition to resource planning, development and recruitment.

Above: Jennifer Lawrence
Above: Jennifer Lawrence

Top: There are 356 stores in The Reject Shop estate.

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