Calling All Cardaholics – PG Live Has It In The Bag 

With less than two months to go until PG Live opens its doors and showcases the greatest collection of greeting cards in the world, over 230 greeting card publishers of all shapes and sizes are putting the final touches to the thousands and thousands of brand new designs to be revealed to retailers and distributors from all over the globe.

Registration is now well underway as retailers book their free tickets for Progressive Greetings Live 2019, which takes place Tuesday 4 June and Wednesday 5 June at London’s wonderful Business Design Centre. (https://pgl-2019.reg.buzz/)

Above: Not long now until PG Live 2019 at London’s Business Design Centre.
Above: Not long now until PG Live 2019 at London’s Business Design Centre.

“Having been treated to a sneak peek at just some of the new launches being planned, to be revealed in the Preview publication which will be sent out to all retailers who have pre-registered for the show, it is going to be a real feast for the eyes!” commented Warren Lomax, joint show director of PG Live.

It will not just be the products on show that will pack a punch visually at the show as this year’s PG Live keepsake cloth tote bag, designed and produced by Lagom Design, is certain to be a must-have accessory for all cardies.

“We wanted to create a keepsake bag that would not only work well for buyers while they are at PG Live, but something that they would want to use afterwards too,” explained Kelly Hyatt, founder and creative maestro of Lagom Design. Visitors will be able to choose from five different colours of bags, each of which is anchored by the statement ‘I’m a cardaholic’ printed in a bold white font.

“I think we could call this a ‘bag of honour’!” quipped Warren.

Above: The striking cloth bags that Lagom Design has produced for this year’s PG Live.
Above: The striking cloth bags that Lagom Design has produced for this year’s PG Live.

Meanwhile, as exhibitors tweak their plans on how they will dress their stands at the show, so the ‘materials’ for the PG Live meeters and greeters attire are flooding into PG’s offices.

Theatrical costumier Sharon Harvey has been commissioned to create ‘dresses’ for the meeters and greeters made from exhibitors’ cards and wrap.

“Inspired by nature as well as popular culture this this year I am looking forward to creating dresses that fanfare fabulous floral blooms, amazing birds and animals as well as all the wonderful designs featuring cocktails, glasses prosecco, lemonade, cups of tea,” said Sharon. “It is wonderful that through the dresses we can bring to life the huge diversity of subject matter, design styles and colours that exude from PG Live exhibitors’ cards and wrap – seeing the samples altogether certainly proves that the UK leads the world on greeting card design.”

Above: The PG Live team outside the BDC at last June’s show.
Above: The PG Live team outside the BDC at last June’s show.

Online registration for PG Live works really well (https://pgl-2019.reg.buzz/) and the site also facilitates registering via social media channels too, but for anyone who would just rather speak to a real person, just call the PG Live show team on +44 (0) 1635 297070 during office hours.

Top: The greeting card dresses for this year’s PG Live are in the making!

 

 

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